Rentrak Expands TV Contract With Local TV, LLC

Rentrak Expands TV Contract With Local TV, LLC

--Local Expands Rentrak Partnership by Adding WHO-HD in Des Moines--

PORTLAND, Ore., May 11, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ:RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced the company has expanded its StationView Essentials contract with Local TV, LLC for its NBC-affiliate, WHO-HD, in Des Moines, Iowa. Rentrak also provides census-based TV ratings, advanced demographics and consumer ratings information to Local TV's Fox-affiliate, WJW, in Cleveland, Ohio.

"Rentrak's sample size of data provides much better stability and predictive audience behavior insights which enables our stations to understand the duplication of our news audience with ease to help enhance the productivity of our local businesses," Dale Woods, President General Manager WHO-HD.

"We are thrilled to expand our relationship with Local TV so quickly, which we feel is further confirmation that Rentrak's more stable and predictive census-based measurement approach, matched with consumer purchaser information, helps our clients maintain a competitive advantage in the TV marketplace," said Cathy Hetzel, Corporate President and President of Advanced Media and Information at Rentrak.

As the census-based television ratings currency, Rentrak provides passive, electronic daily measurement of all TV stations in all 210 media markets nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available that incorporates viewing information from over 20 million televisions.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

(Logo: http://photos.prnewswire.com/prnh/20111007/MM82941LOGO)

RENTM

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Photo:http://photos.prnewswire.com/prnh/20111007/MM82941LOGO
http://photoarchive.ap.org/
Rentrak Corporation

Web Site: http://www.rentrak.com


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