The Platinum League, First Ever Interactive Hip Hop Trading Cards, in Stores Now

The Platinum League, First Ever Interactive Hip Hop Trading Cards, in Stores Now

First Series to Feature Artists Including Notorious B.I.G., Tupac, Snoop Dogg, Scarface, Trina, E-40 and more

Launches Nationwide Multi-Media Advertising Campaign

LOS ANGELES, May 1, 2012 /PRNewswire/ -- The world's first interactive hip-hop trading cards are now available in more than 20,000 retail stores nationwide, including Wal-Mart, Target, Kmart, Hot Topic, and Toys R Us.

(Photo: http://photos.prnewswire.com/prnh/20120501/NY98259 )

The Platinum League Trading Card Series, the inaugural product of Texas-based Green Media, will feature one-of-a-kind photos of today's greatest hip-hop artists, their individual background information and career highlights, and a QRL code link to an exclusive video content from each artist accessible from any smart phone or mobile device (with the free app "The League Media Player" available for all smart phones).

Recently featured in Billboard Magazine and The Hollywood Reporter, each pack of trading cards will feature five artist cards and a '6th Card' that gives consumers an access code to log-on to a mobile web site, claim instant prizes and enter a sweepstakes where prizes range from new cars to Rolex watches, cash to apparel, ring tones to screen-savers to back stage passes, and much more. With a winner in every pack, the company projects it will give away approximately 3-million prizes every three months.

Launching with the "Self-Made" series, Platinum League will unveil a new card series every 90 days, updated with fresh custom content. Next in the series' pipeline: "Hustle Hard" and "Candy Land." The "Self Made" series includes artists such as Notorious B.I.G., Tupac, Scarface, Trina, E-40 and many more.

In an effort to get the word out, The Platinum League has launched a major multi-media campaign with advertisements in print magazines such as Vibe, The Source, J-14 and more; online outlets such as RapRadar, Complex.com, NahRight.com amongst others; as well as advertising in movie theatres, outdoor billboards and television spots. The television commercial, which features Mindless Behavior and Snoop Dogg's daughter Cori B, has already started airing nationwide on Nickelodeon, Cartoon Network, Disney, MTV, BET and more. On set of the commercial, Mindless Behavior member Roc Royal said, "This is really cool, bringing some of the old-school factor back in terms of fans collecting and trading cards."

The Platinum League is distributed by Beckett, Excel, Southern Hobby Distribution and Music Access.

For complete list of artists featured on cards and more information, please visit www.platinumleague.com.

SOURCE The Platinum League

Photo:http://photos.prnewswire.com/prnh/20120501/NY98259
http://photoarchive.ap.org/
The Platinum League

CONTACT: Kisha Madrid, kmadrid@industrypr.com, or Tracy Nguyen, tnguyen@industrypr.com, both of Industry Public Relations, +1-323-461-5000

Web Site: http://www.platinumleague.com


-------
Profile: intent