Bang & Olufsen Announces Wireless Update to its highly popular BeoSound 8 iPhone/iPad/iPod hi fi sound system

Bang & Olufsen Announces Wireless Update to its highly popular BeoSound 8 iPhone/iPad/iPod hi fi sound system

Offering clean lines, brilliant sound and undocked freedom

DEERFIELD, Ill., May 10, 2012 /PRNewswire/ -- Bang & Olufsen is proud to announce its highly popular BeoSound 8 iPhone/iPod/iPad docking station will get a wireless update. The NEW BeoPlay A8 sound system, from Bang & Olufsen's new brand, B&O PLAY, extends the functionality of the best-selling BeoSound 8 by adding Apple AirPlay to connect ones iPhone or iPad to a flexible world of premium sound - instantly and wirelessly.

(Photo: http://photos.prnewswire.com/prnh/20120510/CG04701)

(Logo: http://photos.prnewswire.com/prnh/20060413/CGTU021LOGO-a)

Now customers can switch from listening to their favorite songs on the iPhone or iPad to a true Bang & Olufsen sound experience - without missing a beat or getting up from one's chair.

The new BeoPlay A8 intuitively streams music with Apple AirPlay. BeoPlay A8 will recognize your iPhone or iPad, and then ask if you prefer to listen to your music through its balanced set of dynamic two-way speakers and formidable Class D amplifiers.

BeoPlay A8 builds on the achievements of BeoSound 8, which sold over 50,000 units in its first year and became Bang & Olufsen's most successful sound system ever. The two models share the same design, specs and outstanding sound. What makes BeoPlay A8 even better is the integrated AirPlay wireless connection - in addition to the removable Apple docking connector.

BeoPlay A8 has the power and acoustic authority to let your music shine, and also has the portability to turn any kitchen or summer cottage into a party zone. Its connectivity is so seamless that your only question will be which song to play next.

Henrik Lorensen, VP for B&O PLAY, sees BeoPlay A8 as a logical addition to the B&O PLAY range of premium audio devices designed for the digitally connected. "BeoPlay A8 packs an incredible acoustic punch for its weight, and its design is as easy on the eye as it is on the ear. What it really does is let people connect to their music wherever they want to be."

BeoPlay A8 hides an impressive array of hard-working components under its stylish hood. The five-inch midrange/bass speakers output 70 watts of fully integrated Class D amplifiers, and the 3/4 inch tweeters are powered by 35 watts each.

Designed by David Lewis Designers, BeoPlay A8's clean lines and flat front conceal the 1.3 litre volumes of the speaker casings, whose shapely cones have no parallel surfaces to create standing waves.

One can adapt the sound mode to BeoPlay A8's location in the room to further enhance the startlingly true listening experience. A simple switch lets users compensate for wall resonance by choosing between three pre-programmed modes: wall, corner or freestanding positions. Users control the music with a dedicated remote or their iPhone and iPad.

BeoPlay A8 will be available in either black or white. Priced at $1149 and will be available in Bang & Olufsen showrooms, www.shopbangolufsen.com, or at the B&O PLAY online store.

Photos available for download at http://mediacenter.bang-olufsen.dk/



B&O PLAY from Bang & Olufsen provides premium listening and viewing experiences to digitally connected design fans. For more information, see www.beoplay.com and www.bang-olufsen.com

Apple AirPlay, iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and othercountries.

SOURCE Bang & Olufsen/B&O PLAY

Photo:http://photos.prnewswire.com/prnh/20120510/CG04701
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Photo:http://photos.prnewswire.com/prnh/20060413/CGTU021LOGO-a
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Bang & Olufsen/B&O PLAY

CONTACT: Monica Gartner, PR Consultant, Bang & Olufsen America, Inc., +1-847-590-4920, mcy@bang-olufsen.dk

Web Site: http://www.beoplay.com


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