Amazon's LOVEFiLM Launches High Definition Streaming

Amazon's LOVEFiLM Launches High Definition Streaming

LONDON, May 31, 2012/PRNewswire/ --

HD Day - 31st May 2012



LOVEFiLM, an Amazon company, today announced the launch of high-definition (HD)
streaming, giving LOVEFiLM Instant [http://www.lovefilm.com/browse/film/watch-online ]
members crystal clear viewing.



The HD functionality, available from today in the UK and Germany, will allow members
of LOVEFiLM - Europe's largest subscription service instantly streaming films and TV
series over the internet and sending DVDs and games by post - to stream top quality films
and TV series on demand and for no extra charge in HDTV resolutions up to 1080p.



LOVEFiLM members in the UK, using PC or Mac, will enjoy content in full 1080p high
definition, while members using their Xbox 360 or Samsung and LG connected HDTVs will
enjoy 720p resolution. In Germany, HD content will be available initially on PC and Mac in
full 1080p high definition.



The catalogue of HD films available to LOVEFiLM members will expand over the coming
weeks and months. In the UK titles will include teen sensation The Twilight Saga: Eclipse,
family favourite Gnomeo and Juliet and British comedy Four Lions. Top US TV dramas
including LOST and Ghost Whisperer will also be available alongside a whole host of
British titles, including the BBC's popular documentaries Human Planet and David
Attenborough's critically acclaimed Planet Earth.



Jim Buckle, MD of LOVEFiLM, commented:



"LOVEFiLM is the number one consumer choice for subscription film and TV series
streaming in Europe. The introduction of HD quality content further strengthens the
offering and marks another key milestone in delivering our members the best possible
service with exceptional value."



Films and TV series available in HD will automatically stream with the improved
quality where an internet connection can support it. For 720p streaming members will
require a minimum internet connection of 4mbps, while those with connections of 12mbps or
higher will enjoy full 1080p where possible.



LOVEFiLM offers thousands of on-demand films and TV series via LOVEFiLM Instant
[http://www.lovefilm.com/browse/film/watch-online ], together with the largest selection
of DVD, Blu-ray and games with packages starting from as little as GBP4.99 per month.





Source: LOVEFiLM

LOVEFiLM Corporate PR Enquiries: Ben Simons or Eleanor Williamson, M:Communications, Tel. +44(0)20-7920-2340, simons@mcomgroup.com / williamson@mcomgroup.com ; LOVEFiLM Consumer & Trade PR Enquiries: Mischief, Tel. +44(0)20-3128-6600, lovefilm@mischiefpr.com




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