Top Airsoft Company AirSplat Featured on NPR

Top Airsoft Company AirSplat Featured on NPR

IRWINDALE, Calif., April 11, 2012 /PRNewswire/ -- AirSplat.com holds numerous top ranking recognitions from Inc. 5000 and Top 500 Internet Retailer. They can now add being featured on a national syndicated news outlet to their list of accomplishments. On April 4, 2012, AirSplat was featured on National Public Radio (NPR). The interview with Brian Watt highlights the fact that the airsoft industry has been and still is a growing field. With this growing industry, AirSplat has doubled their workforce in the past several years creating news jobs in an otherwise bad economy.

With over 60 employees and annual gross of $15 million, AirSplat is the nation's leading airsoft retailer. This major growth proves that airsoft guns are not just a hobby, but a well established sport that is played worldwide.

In the past years, politicians have been trying to put a ban on airsoft guns because of isolated incidents involving police and civilians incorrectly using airsoft guns in public. This news article helps balance the view in the public forum and is a strong indicator of the legitimacy of the sport.

"We had a couple of key players and key strategies all come together," CEO Kenneth Wu explained. "Social Media, viral marketing, and partly consumer behavior has changed as well. They've shifted a lot more towards online and this shift is moving in our direction." The reason why AirSplat was highlighted for coverage was because of its prominent place in the airsoft industry, not only eclipsing competitors in gross profits, but dominating in the social media realm as well. AirSplat regularly provides free useful consumer content such as YouTube instructional videos, information & how to guides and blog posts.

AirSplat is three years running on the Inc. 5000 list, climbing to #89 overall in retail for the nation, and #27 in the state of California. Last year, AirSplat ranked as #429 on the Internet Retailer Top 500 list. They remain as one of the Top 500 Retailers from across the entire retail spectrum, which also includes Best Buy, Dell, Wal-Mart, Amazon, Target, and many other retail giants.

Kenneth Wu started AirSplat 11 years ago in a small office, seeing the company grow to what it has is truly rewarding. "You appreciate the fact that you can support all your employees here, and you give them a good environment to work in and an ability to grow," says Wu.

Contact: AirSplat Inc., marketing@airsplat.com

SOURCE AirSplat Inc.

AirSplat Inc.

Web Site: http://www.airsplat.com

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