Sony Digital Cinema Demonstrates Content Exchange Platform at CinemaCon 2012, Bridging The Gap Between Content Providers and Exhibitors

Sony Digital Cinema Demonstrates Content Exchange Platform at CinemaCon 2012, Bridging The Gap Between Content Providers and Exhibitors

Open Platform Concept Gives Content Owners Standardized Distribution and Exhibitors a Better View into Alternative Content Options

LAS VEGAS, April 24, 2012 /PRNewswire/ -- CINEMACON 2012, At Sony Digital Cinema's CinemaCon 2012 press conference today, the company demonstrated for the first time its Content Exchange Platform, a proof-of-concept marketplace for alternative, independent and repertory content that aims to provide exhibitors with a broad view of all content available to them, while providing content owners with a standardized distribution model for reaching exhibitors. The marketplace would effectively enable exhibitors to "pull" content on demand, such as live or repertory events, and independent or classic films, rather than the "push" model currently employed where content owners seek out exhibitors.

"Alternative, independent and repertory content has become increasingly important to exhibitors' businesses as they look for ways of generating incremental ticket and concession sales and attracting new customers," said Gary Johns, senior vice president, Digital Cinema Solutions, Sony Electronics. "The content marketplace driven by Sony's Content Exchange Platform seeks to put a vast library of content at exhibitors' fingertips, managing rights and distribution so that they can focus on building stronger relationships with their patrons and generating more revenue."

The marketplace powered by Sony Digital Cinema's Content Exchange Platform seeks to create an open content pipeline for exhibitors that simplifies the transaction process and makes content easier to find and show. The platform allows exhibitors to schedule content regularly, selecting from diverse programming while managing rights issues. While the project is in the proof-of-concept stage, the aim is that the Content Exchange Platform will be open to all content owners and exhibitors globally.

Sony will harness a wide range of expertise and technologies to bring the platform to life, including digital cinema systems, security management, network operations, distributor-exhibitor billing and theater management software. The platform is being developed in conjunction with the digital asset and content management experts at Sony DADC New Media Solutions.

More details on the Content Exchange Platform are expected in the second half of 2012. For more information on today's announcement, visit the Sony Digital Cinema website, or see us in person at CinemaCon 2012 at the Sony Digital Cinema booth, #2711 in the Augustus Ballroom, Emperor's level in Caesars Palace.

About Sony Electronics Digital Cinema Solutions
Sony Digital Cinema Solutions combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world's leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony's TMS (theater management system); digital signage hardware, software and content development; security systems and Network Operations Center (NOC) services for the exhibition community. Sony also offers flexible financing including a lease program and exhibitor-managed finance program leveraging Sony's VPF administration, that can make converting to digital easier and more affordable than ever before. For more information, visit www.sony.com/digitalcinema.

About Sony DADC New Media Solutions
Sony DADC New Media Solutions is a pioneering provider of comprehensive digital supply chain solutions built to power a new era of media consumption. Drawing on proven supply chain expertise and a unique understanding of the global media marketplace, Sony DADC New Media Solutions helps leading media and entertainment companies maximize every consumer experience with innovative technology and next-generation solutions for the complete media lifecycle that deliver the creativity, efficiency, and quality required by today's digital mediabusinesses and the audiences they serve. For more information, please visit www.newmedia.sonydadc.com.

SOURCE Sony Electronics

Sony Electronics

CONTACT: Tom Di Nome of Sony Electronics Inc., +1-201-930-6357, tom.dinome@am.sony.com, or Sara Kallison of Bite Communications, +1-212-857-9382, sara.kallison@bitecommunications.com

Web Site: http://www.sony.com/news

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