Samsung Canada and Cineplex Entertainment Announce the Launch of the Cineplex Store Application on Samsung Devices

Samsung Canada and Cineplex Entertainment Announce the Launch of the Cineplex Store Application on Samsung Devices

App will allow consumers to rent or purchase movies on select Samsung
TVs, Blu-ray Players and Home Theatre Systems

MISSISSAUGA, ON, April 17, 2012 /PRNewswire/ - Samsung Electronics Canada and
Cineplex Entertainment ("Cineplex") announced today the launch of the
Cineplex Store App on select models of Samsung SMART TVs, Blu-ray
Players and Home Theatre Systems.

Allowing Canadians to share their passion for movies at home, the
Cineplex Store has thousands of movie titles available to rent or
purchase.  With no monthly subscription, Samsung owners pay only for
the movies they watch, and they can conveniently store and manage all
of their purchases with the Cineplex digital locker feature.   What's
more, SCENE(TM) members earn points with every purchase or rental.

"The Cineplex Store App is all about adding value for our Samsung
customers by giving them access to content that will improve their
experience with the device," said Craig McLennan, Vice-President,
Consumer Electronics at Samsung Canada.  "It's just another way that we
are helping Canadians to share their passions, in this case for great
entertainment at home."

"When Canadians think of movies, we want them to think of Cineplex. As
the leader in Canadian theatrical exhibition, Cineplex can leverage the
strong brand loyalty we have developed with our theatre guests into the
home," said Pat Marshall, Vice President Communications and Investor
Relations.  "We are very pleased to work with another industry leader
in Samsung to add our Cineplex Store App to their TVs, Blu-ray players
and home theatre systems."

Customers can stream their rentals and purchases. Cineplex Store rentals
range from $2.99-$4.99, varying by new release versus catalogue title. 
Rentals provide customers with up to 30 days to view their movie. Once
they start to playback their movie rental they have 48 hours to watch
it and can do so as many times as they wish.  Movies can also be
purchased, with prices ranging from $9.99 - $19.99.

In addition, Samsung and Cineplex are currently giving viewers a chance
to win a Samsung SMART TV and free Cineplex Store downloads for a year!
Go to Cineplex.com/Samsung to enter to win this Grand Prize, as well as
other prizes that include Samsung Blu-ray players, digital cameras,
free movies through the Cineplex Store App and more.

For more information visit Facebook (http://www.facebook.com/SamsungCanada, YouTube Channel  http://www.youtube.com/SamsungCanadaFilms or check out the chatter at Twitter - http://twitter.com/samsungcanada

About Samsung Electronics Co., Ltd.

Samsung Electronics Canada delivers unrivalled consumer experiences.
Samsung enables Canadians to pursue their passions by offering abroad
range of award-winning digital consumer electronics, IT,
telecommunications and home appliance products. The Canadian arm
upholds Samsung's global mission to provide consumers with innovative
digital convergence products that possess exceptional technology,
quality, features, performance and value. As a result of its commitment
to innovation and unique design, Samsung has become one of the most
decorated brands in the electronics industry. The company was ranked
#17 in BusinessWeek/Interbrand "100 Best Global Brands" and was named
as one of Fast Company's "50 Most Innovative Companies of 2011."

For more information, please visit www.samsung.ca.

You can also Like Samsung on facebook.com/SamsungCanada or follow
Samsung on twitter @SamsungCanada. For customer service inquiries, please call 1-800-SAMSUNG
(1-800-726-7864).

About Cineplex Entertainment

Cineplex Inc. ("Cineplex") is the largest motion picture exhibitor in
Canada and owns leases or has a joint-venture interest in 130 theatres
with 1,352 screens serving approximately 66 million guests annually.
Headquartered in Toronto, Canada, Cineplex operates theatres from
British Columbia to Quebec and is the exclusive provider of UltraAVX(TM)
and the largest exhibitor of digital 3D and IMAX projection
technologies in the country. Proudly Canadian and with a workforce of
approximately 10,000 employees, the company operates the following top
tier brands: Cineplex Odeon, Galaxy, Famous Players, Colossus,
Coliseum, SilverCity, Cinema City and Scotiabank Theatres. Cineplex
shares trade on the Toronto Stock Exchange (TSX) under the symbol
"CGX". For more information, visit www.cineplex.com.

SOURCE Samsung Electronics Canada Inc.

Samsung Electronics Canada Inc.

CONTACT: Caitilin Doherty
North Strategic
416-371-3762
Caitilin.doherty@northstrategic.com Pat Marshall
Cineplex Entertainment
Vice President, Communications and Investor Relations
416-323-6648
Pat.marshall@cineplex.com

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