New Kids on the Block and Backstreet Boys Concert from O2 London to be Screened to Cinemas Across Europe

New Kids on the Block and Backstreet Boys Concert from O2 London to be Screened to Cinemas Across Europe

LOS ANGELES, April 10, 2012/PRNewswire/ --

The April 29th live O2 show featuring two of the biggest pop bands of the last 20
years, New Kids on the Block and The Backstreet Boys is set to make history with a cinema
cast live to cinemas across Europe.

The groundbreaking show will see a Pan-European satellite feed via a high definition
live cinema cast, direct from the 02 Arena to fans watching the show in over 300 cinemas
in UK & Ireland, Germany, Austria, Holland, Denmark, Norway, Sweden, Finland, Latvia,
Estonia and Lithuania. This landmark live cinema cast looks set to revolutionise the live
experience for music fans and at the same time develop a whole new cinematic experience
which will help increase not just the impact for artists of their live shows, but also
increase cinema attendances.

The show will be distributed to cinemas by Myscreenevent.com using HD camera
technology from The O2 and state of the art 5.1 surround sound to give the fans watching
in cinemas a feeling of event participation as close to being in the venue as is possible
with the cutting edge tools at their disposal. Myscreenevent.com are pioneers in the field
of digital cinema and to date have been involved in a diverse range of streaming from
sports and documentaries to classical music.

ABC Entertainment and Livebeats are co-producing the event with Myscreenevent.com
allowing a truly unique network of distribution which also means that fans can buy tickets
direct from the band.

"It's so exciting to know that even though we weren't able to bring our show to
certain places in Europe our fans will still have the opportunity to experience it like
they were there. We can't wait for everyone to see the show!" Howie D of the Backstreet
Boys

'Working with New Kids on the Block and The Backstreet Boys' explains Frank Volpe who
is coordinating the cinema cast,' is such a perfect opportunity to reach out to markets
that already clearly enjoy the cinema experience and will highlight this groundbreaking
development as a route all bands and artists will have the opportunity to embrace in the
next ten years.

From April 2nd buy tickets direct from the band's web and social media sites and from
http://www.myscreenevent.com/NKOTBSB

http://www.backstreetboys.com

http://www.nkotb.com

http://www.nkotbsb.com

For more information please contact:
Vicky on +44(0)1223-403337 vicky@quitegreat.co.uk
or Ellis at north1@quitegreatmusicpr.co.uk

Source: Livebeats/ABC

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