Live Stream From the Edge of the World

Live Stream From the Edge of the World

ÍSAFJÖRÐUR, Iceland, April 6, 2012/PRNewswire/ --

I Never Went South music festival will play live to a global audience on
inspiredbyiceland.com

The biggest names in Icelandic music will head to Iceland's Westfjords to perform at
the I Never Went South Festival / ALDREI FOR EG SUDUR music festival on the 6th and 7th
April 2012 and everyone's invited.

The festival will be broadcast live across the globe on inspiredbyiceland.com
[http://www.inspiredbyiceland.com ] from the remote town of Isafjorethur; a vibrant
community tucked away in the mountains of North West Iceland.

Having hosted the event since its inception in 2004, the town is no stranger to the
festival scene and this year's line-up will feature some of the biggest names in Icelandic
music right now,including Sykur, Muck, Retro Stefson, Skalmold, Mugison, Klysja,
Dukkulisur, Pollaponk, Guethrieth Hansdottir, Jon Jonsson and plenty more. A full list of
performers can be found here (http://aldrei.is).

The idea behind the festival was dreamt up by Icelander and talented musician Mugison
during a chat with his father over a pint of beer in a London pub. As natives of
Isafjorethur, they wanted to showcase some of the town's eclectic musical acts, with some
of the country's more famous musicians serving as supporting acts, whilst drawing on the
town's vibrant spirit and community.

The name of the festival pays homage to those musicians who resisted running south to
Reykjavik to pursue fame and fortune and instead stayed in their hometowns to create a
more interesting and inspiring sound.

The festival has become ingrained in the culture of Isafjorethur with the residents
both hosting and running the event for free, meaning there is no charge for admission for
the 6,000 revellers who flock to the town every year to hear local music played by local
musicians.

An essential part of every festival is the fierce debate over which band gave the most
inspiring performance and we're inviting the whole world to join in. Inspired by Iceland
will host the live debate and will be asking the world to pick the most inspiring act from
the festival this year. Everyone involved will be entered into a competition to win a trip
to Iceland and get to meet their favorite acts at a live gig later this year.

This will be the second year in a row that Inspired by Iceland will be streaming the
event live on their website, inviting an audience from around the world to watch the most
talented Icelandic musicians. In fact the festival was named one of the three most
interesting things in the world by Lonely Planet in their Best of Travel round up.

Notes to editors

Inspired by Iceland campaign is a public private act - between the Icelandic
government, City of Reykjavik, Icelandair, Iceland Express, ISAVIA, the Travel Industry
Association and the Federation of Trade & Services. Around 130 companies are involved.
Promote Iceland is the developer and the executive of the campaign.

Contact:

Inspired By Iceland http://www.inspiredbyiceland.com

Promote Iceland http://www.promoteiceland.is

Islenska http://www.islenska.is

The Brooklyn Brothers http://www.thebrooklynbrothers.com

Source: Inspired by Iceland

For further information please contact Laura Wood or Katie Hancock at The Brooklyn Brothers on +44(0)207-734-3007 or email laurawood@thebrooklynbrotherspr.com or katiehancock@thebrooklynbrotherspr.com

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