GenArts Showcases New Sapphire v6 at NAB Show 2012

GenArts Showcases New Sapphire v6 at NAB Show 2012

Booth Features Sapphire Product Demonstrations from Esteemed Industry Artists

CAMBRIDGE, Mass., April 16, 2012 /PRNewswire/ -- GenArts® Inc., the global leader in specialized visual effects software for the media and advertising industries, announced today that it will showcase its latest software innovations at the 2012 NAB Show, held in Las Vegas at the Convention Center April 16-19. GenArts will show a number of products including recently released Sapphire v6 and Monsters GT v7. Chris Wirth of Universal Images and Jeroen (J) Schulte of Industrial Light & Magic will be on hand to demonstrate how GenArts software is used to create some of the incredible effects that grace nearly 80 percent of shots in TV and film today.

What: NAB Show 2012
When: April 16-19, 2012
Where: GenArts Booth No. SL2205, Las Vegas Convention Center

At the booth, GenArts Chief Scientist Gary Oberbrunner and Sapphire Product Manager Alan Lorence will be available to show off the latest innovations in Sapphire version 6, including the customizable lens flare editor and the intuitive visual preset browser. Designed to optimize productivity, Sapphire v6 enables visual effects artists customize their work quickly to meet tight deadlines without compromising quality.

"I'm excited to exhibit our newest version of Sapphire at the NAB Show this year," says Gary Oberbrunner, Chief Scientist and co-founder of GenArts. "We designed it to be fast and customizable so artists can create a precise look and quickly render to produce the highest quality images every time. I think NAB attendees will really respond to our new features and workflow enhancements."

Sapphire v6 has been met with rave reviews since its release last year. Mike Seymour of FX Guide says in his review, "This module shows user interface design and clever programming that we have not seen in years in Sparks. To be short - someone who actually uses the product a lot must have gotten together with someone who genuinely cares - no - loves Flame/ Smoke users and rewrote the Spark in a truly helpful and sensible way."

Also at the booth during the show are several notable GenArts VFX artists. J Schulte, a Digital Artist at Industrial Light & Magic, will show work from Academy Award-winning Rango, Transformers 3: Dark of the Moon and trailers from upcoming Battleship and Avengers. Chris Wirth, Executive Creative Director at Universal Images, will show off a spot he recently created for Bosch, Light 'Em Up. Mark Chesak, Editor and Avid Certified Instructor, will also be showing a project created for ESPN highlighting the Ironman Lake Placid competition.

While in Las Vegas, GenArts will also participate in the MediaMotion Ball, which takes place at the Monte Carlo Resort & Casino on April 16. Find more information here: http://www.mediamotionball.com/. GenArts will also appear at the Las Vegas SuperMeet, held at the Pavilion Ballroom at the Tropicana Las Vegas, where they will reveal details about an upcoming product release. Get your tickets for the SuperMeet today: http://www.supermeet.com/.

GenArts will also be giving away special prizes during the show. Attendees who find GenArts representatives wearing t-shirts with the new Sapphire logo will be eligible for special offers.

About GenArts

Established in 1996, GenArts, Inc. provides groundbreaking visual effects to motion graphic artists, compositors, and editors in post-production houses and broadcast networks globally. Recently, the company expanded capabilities to give video creators from all experience levels the tools to create an array of high-tech effects for indie productions, wedding videography, advertising, video games, films, and more. The company's visual effects plugin product portfolio leverages the GenArts Solution(TM) to provide industry-leading Sapphire, intuitive videographer tool Sapphire Edge, and a diverse number of complementary Sapphire Accents. The GenArts Solution extends the technology used by customers like Framestore, The Mill, ABC, BBC, and ESPN to businesses of all sizes and budgets so they too can create high-quality visual effects. Follow GenArts on Twitter and Facebook.

SOURCE GenArts, Inc.

GenArts, Inc.

CONTACT: Katie Lyon, +1-617-492-2888, katie@genarts.com

Web Site: http://www.genarts.com

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