Fiesta Atlanta 2012 welcomes back Kroger® as a sponsor!

Fiesta Atlanta 2012 welcomes back Kroger® as a sponsor!

Atlanta's largest Cinco de Mayo celebration at Centennial Olympic Park

ATLANTA, April 24, 2012 /PRNewswire/ -- Kroger, the nation's largest traditional grocery retailer, will again support Fiesta Atlanta in 2012. The 6th annual Fiesta Atlanta will take place at Centennial Olympic Park on Sunday, May 6th, 2012.

Kroger continues to promote and serve the growing Latino community while celebrating Cinco de Mayo with music, mariachis, international food, and lots of entertainment at Fiesta Atlanta 2012. Kroger's display area will include a "Kroger Isle" featuring an interactive and dynamic area for families to enjoy free product samples and gather information on food items and amazing deals.

"We are really excited about returning to this terrific event that not only allows us to connect face to face with the Latino consumers in both English and Spanish language, but also helps us to understand their culture and specific needs," said Glynn Jenkins, Kroger Communications & PR Director.

Ralph E. Herrera, President of Lanza Group, LLC stated, "We are honored to team up once again with Kroger, a company which not only supports hunger relief, breast cancer awareness, and more than 30,000 schools in the communities it serves, but also supports people from different communities with different backgrounds and cultures."

About Kroger:

Kroger's Atlanta Division is headquartered in Atlanta, Georgia and is one of the southeast largest retail grocery chains with over 215 stores covering, Georgia, Eastern Tennessee, Alabama and South Carolina. The Company focuses its charitable efforts on hunger relief, K-12 education, women's health initiatives and local organizations in the communities it serves. For more information about Kroger, please visit www.kroger.com.

About Fiesta Atlanta:

Fiesta Atlanta is a free, daylong festival that features live Latin music on two stages with international, national and local recording artists. The family stage includes lively, colorful acts like Mexican folkloric dancers, clowns, musicians and storytellers. Artists will sell handmade traditional crafts and delicious Latin foods. The festival's partners will provide samples of their products and interactive displays. For more information, visit www.FiestaAtlanta.com or "Like" Fiesta Atlanta on Facebook.

About Lanza Group:

Lanza Group, LLC is an Atlanta-based Hispanic marketing, PR and events firm that provides bi-cultural marketing solutions; connecting marketers to Hispanics throughout the United States and beyond. Lanza Group produces Atlanta's official Cinco de Mayo celebration - Fiesta Atlanta, as well as Georgia's Hispanic Heritage Month kick-off celebration Fiesta Georgia and HABLA the Hispanic Achievement & Business Leadership Awards.

MEDIA CONTACT:

Roselyn Castillo
404.350.0200
RCastillo@LanzaGroup.comwww.LanzaGroup.com

SOURCE Fiesta Atlanta

Fiesta Atlanta

Web Site: http://www.FiestaAtlanta.com

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