YOU On Demand Signs With K2 Communications to Distribute Films Made for IMAX® Theaters for Video On Demand in China

YOU On Demand Signs With K2 Communications to Distribute Films Made for IMAX® Theaters for Video On Demand in China

NEW YORK, March 7, 2012 /PRNewswire/ -- YOU On Demand Holdings, Inc.'s (OTCBB: CBBD / CBBDD) PRC joint venture, China's leading national Pay-Per-View (PPV) and Video On Demand (VOD) platform, today announced they have signed a deal with K2 Communications to distribute films made for IMAX® theaters on a Transactional Video On Demand (TVOD) and Subscription Video On Demand (SVOD) basis.

Among the many titles that will be available to YOU On Demand subscribers are Academy Award® nominated films including "Dolphins," narrated by Pierce Brosnan with original music performed by Sting, "Amazon," narrated by Linda Hunt and "The Living Sea," narrated by Meryl Streep.

"These giant screen films look exceptional when delivered in HD and present another kind of film experience for our customers," said Shane McMahon, Chairman and CEO of YOU On Demand.

About YOU On Demand Holdings, Inc.

YOU On Demand is the first national Pay-Per-View and Video On Demand platform in China. The Company offers high quality premium content to customers across China through its Near Video On Demand (NVOD), Video On Demand (VOD) and Subscription Video On Demand (SVOD) services. The Company consists of a portfolio of businesses that include alliances with leading media operators, comprehensive end-to-end content delivery, an exclusive billing solution, governmental partnerships and approvals, and value added services.

YOU On Demand has secured strategic partnerships with the largest media entities in China, and has a highly experienced management team with a strong background in Cable, Television, Media and Telecom. The company is headquartered in New York, NY, with its China headquarters in Beijing. For more information, visit http://www.yod.com.

About K2 Communications

K2 Communications is a leading edge production and distribution organization specializing in emerging non-traditional media programming, including Giant Screen Films for both large format and digital theaters, Video on Demand, Interactive Media, branded content and High Definition television and DVD. K2 has extensive experience supervising large-scale entertainment projects from concept to completion, and an impressive track record securing corporate sponsorship for its projects.

IMAX® is a registered trademark of IMAX Corporation

Safe Harbor Statement

This press release contains certain statements that may include "forward looking statements." All statements other than statements of historical fact included herein are "forward-looking statements." These forward looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

SOURCE YOU On Demand Holdings, Inc.

YOU On Demand Holdings, Inc.

CONTACT: Jason Finkelstein, YOU On Demand, +1-212-206-1216, Jason.Finkelstein@yod.com; or Stuart Zakim, Bridge Strategic Communications, +1-732-754-9051, stu@bridgestrategic.com, for YOU On Demand

Web Site: http://www.yod.com

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