Very.com Partners With America's Next Top Model

Very.com Partners With America's Next Top Model

NEW YORK, March 14, 2012/PRNewswire/ --

Very.com is thrilled to partner with America's Next Top Model's British Invasion for
Episode 3 of the brand new series. Hailing from the UK, online retailer Very.com recently
launched a dedicated US site, offering quintessentially British fashion
[http://www.very.com/Women/c/VeryWomens.go ] and exclusive British ranges to US customers
at a great price.

Featuring Very.com's collections throughout the episode, the model's challenge sees
two teams tasked with creating an ad campaign for Very.com [http://www.very.com ],
organizing everything from casting and wardrobe, to styling and make up.

Watching over the two teams' progress is new judge Kelly Cutrone, whose PR and brand
strategy firm People's Revolution represents Very.com. Cutrone's personal involvement with
the brand makes sure the girls are kept firmly on their toes: "For me, this shoot was more
intense than ever; not only was I creating a campaign for my client, but it was being
televised," says Kelly.

Stepping behind the camera proves more difficult than the girls first thought, making
for one of the most explosive episodes yet. Tune into CW at 9pm on Wednesday 14th March to
find out what really happened on the shoot!

About America's Next Top Model:

"America's Next Top Model" is produced by 10 by 10 Entertainment in association with
Bankable Productions. The executive producers are Ken Mok ("Making the Band"), Tyra Banks
and Laura Fuest. The series was created by Tyra Banks and developed by Mok and Kenya
Barris.

Tyra Banks also hosts the series, which recently completed airing its 17th cycle in
the United States. Currently, "America's Next Top Model" is under license in over 100
markets around the world and has 20 local versions in production.

"America's Next Top Model" and the "America's Next Top Model" format are licensed
internationally by CBS Studios International.

About Very.com [http://very.com ]:

Very.com [http://very.com ] is a British online fashion retailer who features over
7,000 fashion lines and stocks an exclusive range of fashion-forward clothing. The online
retailer launched globally in November 2011, with a launch event held at Soho House in New
York City. Very.com [http://very.com ] brings fashion from leading British fashion
retailer Very.co.uk [http://very.co.uk ] to 48 countries, offering free delivery worldwide
and free returns in the United States. The website is aimed at fashion-forward women aged
18 to 35, looking for stylish, on-trend, affordable fashion.

For further information on Very.com please contact -

Amanda Harding at People's Revolution
+1-212-274-0400 or amanda.harding@peoplesrevolution.com

For further information on America's Next Top Model please contact -

Mandy Ellis at The CW
+1-818-977-3719 or mandy.ellis@cwtv.com

Source: Very.com

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