RRsat to Distribute Setanta Sports Eurasia Channel to Central Asia and CIS

RRsat to Distribute Setanta Sports Eurasia Channel to Central Asia and CIS

AIRPORT CITY BUSINESS PARK, Israel, March 12, 2012/PRNewswire-FirstCall/ --

RRsat Global Communications Network Ltd. (NASDAQ: RRST), a leading provider of
comprehensive content management and global distribution services to the television and
radio broadcasting industries, announced today that it has signed an agreement with
Setanta Sports for the distribution of the Russian language version of the sports channel
Setanta Sports/ ??-????? ???? ?.

??-????? ???? ? is a high quality sports channel which has recently launched
in Kazakhstan, Kyrgyzstan, Georgia and Moldova with multiple operators and expects to roll
out further in to territories such as Azerbaijan, Tajikistan, Uzbekistan, Turkmenistan,
Belarus and Armenia over the coming weeks. The channel will provide a wide range of best
live sportingaction including English Premier League, FA Cup, Serie A, MLS and NHL.

The sports channel ??-????? ???? ? is received via fiber from RRsat's London
POP and uplinked to Eutelsat W7 satellite.

"We are proud to add another well known sports channel as Setanta to our long list of
customers" said Lior Rival, VP Marketing & Sales RRsat.

"Setanta Sports has a proud history of delivering top live sports content around the
world. We are delighted to be entering in to these new territories and are excited to be
working with RRsat to deliver this fantastic content to our TV partners in these regions.
Whilst the mainstay of our content will be showcasing the best international live sports
content such as live Premier League, FA Cup and NHL, we also intend to showcase regional
sports content over time. This is the first time such a sports channel has been dedictaed
to these territories and the first stage of what will be a exciting journey for us," said
Dwyer McCaughley, CEO, Setanta Sports Eurasia.

About RRsat Global Communications Network Ltd.

RRsat Global Communications Network Ltd. (NASDAQ: RRST) provides global, end-to-end,
content management and distribution services to the rapidly expanding television and radio
broadcasting industries, covering more than 150 countries. Through its RRsat Global
Network, composed of satellite and terrestrial fiber optic capacity and the public
Internet, RRsat provides high-quality and flexible global distribution services 24/7 to
more than 630 channels reaching multiplatform operators, Internet TV and direct-to-home
viewers worldwide and also offers occasional use services for sports, news and events with
a fleet of flyaways and over 10 transportable satellite news gathering services (SNG)
units. More than 130 television and radio channels use RRsat's advanced production and
playout centers comprising comprehensive media asset management services. Visit the
company's website http://www.rrsat.com

About Setanta Sports

Setanta Sports is an international sports broadcaster
[http://en.wikipedia.org/wiki/Broadcasting ] based in Dublin
[http://en.wikipedia.org/wiki/Dublin ], Ireland
[http://en.wikipedia.org/wiki/Republic_of_Ireland ]. Setanta Sports was formed in 1990 to
facilitate the broadcasting of Irish sporting events. The channel successfully broadcasts
sports channels in Europe, North America, Canada, Africa, Asia and Australia. In Eurasia,
the channel is operated by Setanta Sports affliate Eurasian Broadcasting Enterprise.

Information in this press release concerning Setanta Sports is based on information
provided by Setanta Sports and has not been independently verified by RRsat.

This press release contains forward looking statements within the meaning of Section
27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange
Act of 1934, as amended, including statements regarding (i) the growth of our business and
the television and radio broadcasting industries, (ii) our expectation to expand our
client base and sell additional services to our existing client base, (iii) our ability to
successfully integrate the teleports we acquired, (iv) our ability to develop and
commercialize the RRinternetTV service, (v) our expectation to extend the average length
of our contracts in the future, (vi) our ability to develop, expand and commercialize our
HD Platform, (vii) our ability to report future successes, (viii) our ability to expand
our activity in the American market, and (ix) our intention to distribute dividends in the
future and the size of any dividends declared. These forward-looking statements involve
known and unknown risks and uncertainties and are based on current expectations,
assumptions, estimates and projections about the companies and the industry as of the date
of this press release. The company undertakes no obligation to update forward-looking
statements to reflect subsequent occurring events or circumstances, or to changes in its
expectations, except as may be required by law. Forward-looking statements are subject to
risks and uncertainties that may cause actual results to differ materially from those
contemplated by the forward-looking statements, including the risks indicated in our
filings with the Securities and Exchange Commission (SEC). For more details, please refer
to our SEC filings and the amendments thereto, including our Annual Report on Form 20-F
for the year ended December 31, 2010 and our Current Reports on Form 6-K.

Company Contact Information:
Christine Ben Amram - Marketing Communications Manager
Tel: +972-3-9280808
Email: marketing@RRsat.com

External Investor Relations Contacts:
Ehud Helft / Porat Saar
Tel: +1-646-233-2161
rrsat@ccgisrael.com

Source: RRSat Global Communications Network Ltd

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