Rounds Integrates Interactive Game from We The Kings - Users Can Control the Action of Band Members Within a Music Video

Rounds Integrates Interactive Game from We The Kings - Users Can Control the Action of Band Members Within a Music Video

Innovative Game Produced by Interlude Allows Single Player or One-on-One Mode - Players Complete Four Levels to Finish the Game and Earn Free We The Kings Song

TEL AVIV, Israel and SAN FRANCISCO, March 1, 2012 /PRNewswire/ -- Rounds, the world's only "communitainment" platform combining video chat and social apps into one fun real-time consumer experience, announced today the launch of a new game that incorporates interactive music video from the band We The Kings.

The music video/game is for the band's song titled "Say You Like Me," and the interactivity allows the user to control a select band member during certain periods of the video. During gameplay, the band member avatar completes various challenges as directed by the individual user. The user needs to progress through certain levels in order to successfully complete the mission of "saving the girl" and to view the music video in its entirety.

The game was created by Interlude, a leader in interactive video that utilized the Rounds API in order to properly integrate the game. Users can enjoy the game as a single player or in a one-on-one competition, and chose among three custom difficulty levels. Play within the Rounds interface allows users to enjoy some competition during a video chat. High scores are tracked and posted on a leaderboard located on the We The Kings official site. Players who complete the game also earn a credit for a free We The Kings song.

"We are very pleased to offer the Say You Like Me interactive game to our users," said Rounds CEO and co-founder Dany Fishel. "We would like to thank We The Kings, S-Curve Records, and Interlude for producing such a groundbreaking product that combines a compelling music video with an interactive game that really holds the viewer's attention. The future of interactive entertainment rests with social media and we are proud to be a driving force of this new medium."

Rounds' interactive "live hangout" platform combines real-time communication and rich applications for fun face-to-face socializing online. The free service already boasts more than four million users from around the world and more than one million daily Rounds sessions.

To try out the new We The Kings game, please visit: http://rnds.me/NTM1MjMzNg.

About Rounds
Rounds is the only "communitainment" platform in the world, combining video chat (communication) and social apps (entertainment) into one fun real-time consumer experience available across operating systems and devices. Rounds users enjoy the closest experience to actually hanging out in the real world. The company was founded in 2008 and has raised a total of $5.5 million in funding. The Rounds Video Chat Facebook Application can be added at http://apps.facebook.com/chatrounds. For more information, visit http://www.rounds.com or contact Natasha Shine-Zirkel at natasha@rounds.com.

About Interlude
Interlude produces next generation online videos using a patented technology platform that allows consumers to create millions of unique and dynamic versions of the video through interactive engagement. The company works with top brands to build interactive music videos, advertisements, and branded webisodes. For more information, visit www.interlude.fm.

About S-Curve
S-Curve Records' (www.s-curverecords.com) artists have sold more than 14 million albums, including hits such as "Stacy's Mom" by Fountains of Wayne, "Check Yes, Juliet" by We The Kings, and the first two albums by British soul singer Joss Stone.

About We The Kings
We The Kings was formed by childhood friends from Bradenton, Florida who all attended King Middle School. The group's self-titled album debuted in 2007 and contained the hit platinum single "Check Yes Juliet." Their new single "Say You Like Me" is from the band's most recent album Sunshine State Of Mind, and is currently climbing the sales and radio charts. For more information, visit www.wethekingsmusic.com.

SOURCE Rounds

Rounds

CONTACT: Lisa Kornblatt of SS|PR, +1-847-415-9330, lkornblatt@sspr.com, for Rounds

Web Site: http://www.rounds.com

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