Rentrak Expands Contract With Music Choice to Include TV Essentials

Rentrak Expands Contract With Music Choice to Include TV Essentials

--Music Choice to Use Rentrak's Census-Based TV Essentials for Its Emerging TV Network, SWRV--

PORTLAND, Ore., March 5, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced an expanded contract with Music Choice, the multi-platform video and music network that delivers its music programming to millions of consumers nationwide through televisions, online, and mobile devices. A long-time client of Rentrak's OnDemand Essentials, Music Choice is now subscribing to a limited subscription of Rentrak's TV Essentials service to better understand viewing behavior and facilitate distribution of Music Choice's emerging network, SWRV, as well as continuing to serve its 46 linear music channels. Launched in 2010, SWRV is the first and only interactive video music network.

Christina Tancredi, Chief Operating Officer of Music Choice stated, "Despite being in markets for a short time, engagement with SWRV has resonated with consumers. We are excited to have another way to illustrate its successes to our affiliate partners and advertisers."

"We are pleased to be expanding our long-standing relationship with Music Choice and partnering with them to provide insights to grow their newest content offering. We highly value the trust and confidence Music Choice has placed in our services and we are committed to helping them succeed," said Carol Hinnant, senior vice president of National Television Sales at Rentrak.

TV Essentials is Rentrak's census-based television ratings measurement service that provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 19 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

RENTM

Contacts for Rentrak:
Rogers & Cowan
Sallie Olmsted / Amanda Bialek
(310) 854-8124 / (310) 854-8151
solmsted@rogersandcowan.com

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Rentrak Corporation

Web Site: http://www.rentrak.com

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