Rentrak Announces Year-End Figures for the Video Rental Industry

Rentrak Announces Year-End Figures for the Video Rental Industry

-DVD and Blu-ray Disc Rentals Are Still the Number One Choice for Consumers with Total Revenue Topping $5.65B for the Year-

LOS ANGELES, March 26, 2012 /PRNewswire/ -- RENTRAK CORPORATION (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today reported year-end 2011 rental figures.

According to the company's Home Video Essentials tracking services, overall 2011 domestic disc rental revenue dropped 3.4% versus 2010. Total DVD and Blu-ray Disc rental revenue topped $5.65B for the year. In Q4 2011, the DVD and Blu-ray rental market was down 21.3% versus a year ago with the major growth area for disc rentals in Q4 being in the kiosk channel, which grew by 28%.

"People have many choices when it comes to renting videos, for both digital and physical media, so it's interesting to see DVD and Blu-ray Disc rentals are still the number one choice for consumers," said David Paiko, Vice President of Home Entertainment at Rentrak.

In addition to providing year-end 2011 rental figures, Rentrak also released the Top-10 most rented DVD and Blu-ray Disc titles for 2011 according to its Home Video Essentials service. Rankings below are based on rentals at brick-and-mortar stores only.

Rentrak's Home Video Essentials Top-10 Renting DVDs of 2011:

RANK TITLE BOX OFFICE ($M) STUDIO RELEASE DATE
---- ----- -------------- ------ ------------
1 Red $90.38 Summit Ent. (NYSE: LGF) 01/25/2011
--- --- ------ ---------------------- ----------
2 Due Date $100.54 Warner Bros. (NYSE: TWX) 02/22/2011
--- -------- ------- ----------------------- ----------
3 Little Fockers $148.44 Universal (NYSE: CCS) 04/05/2011
--- -------------- ------- -------------------- ----------
4 Unstoppable $81.56 Fox (NASDAQ: NWS) 02/15/2011
--- ----------- ------ ---------------- ----------
5 The Social Network $96.96 Sony (NYSE: SNE) 01/11/2011
--- ------------------ ------ --------------- ----------
6 Bridesmaids $169.21 Universal (NYSE: CCS) 09/20/2011
--- ----------- ------- -------------------- ----------
7 The Tourist $67.63 Sony (NYSE: SNE) 03/22/2011
--- ----------- ------ --------------- ----------
8 The Lincoln Lawyer $58.01 Lionsgate (NYSE: LGF) 07/12/2011
--- ------------------ ------ -------------------- ----------
9 The Fighter $93.62 Paramount (NASDAQ: VIA) 03/15/2011
--- ----------- ------ ---------------------- ----------
10 Dinner For Schmucks $73.03 DreamWorks 01/04/2011
--- ------------------- ------ ---------- ----------
Rentrak's Home Video Essentials Top-10 Renting Blu-ray Discs of 2011:

RANK TITLE BOX OFFICE ($M) STUDIO RELEASE DATE
---- ----- -------------- ------ ------------
1 Red $90.38 Summit Ent. (NYSE: LGF) 01/25/2011
--- --- ------ ---------------------- ----------
2 Pirates Of The Caribbean: On Stranger Tides $241.07 Disney (NYSE: DIS) 10/18/2011
--- ------------------------------------------- ------- ----------------- ----------
3 Transformers: Dark Of The Moon $352.39 Paramount (NASDAQ: VIA) 09/30/2011
--- ------------------------------ ------- ---------------------- ----------
4 Harry Potter And The Deathly Hallows Part 1 $295.98 Warner Bros. (NYSE: TWX) 04/15/2011
--- ------------------------------------------- ------- ----------------------- ----------
5 Captain America: The First Avenger (2011) $176.65 Paramount (NASDAQ: VIA) 10/25/2011
--- ---------------------------------------- ------- ---------------------- ----------
6 Unstoppable $81.56 Fox (NASDAQ: NWS) 02/15/2011
--- ----------- ------ ---------------- ----------
7 Due Date $100.54 Warner Bros. (NYSE: TWX) 02/22/2011
--- -------- ------- ----------------------- ----------
8 Tron: Legacy $172.06 Disney (NYSE: DIS) 04/05/2011
--- ------------ ------- ----------------- ----------
9 Fast Five $210.03 Universal (NYSE: CCS) 10/04/2011
--- --------- ------- -------------------- ----------
10 Inception $292.58 Warner Bros. (NYSE: TWX) 12/07/2010
--- --------- ------- ----------------------- ----------
About Home Video Essentials®
Home Video Essentials is Rentrak's exclusive rental point-of-sale (POS) tracking system, which calculates title-level performance via rental transactions on over 65,000 DVD and video game properties in the brick?and?mortar, by-mail/online subscription and kiosk channels across North America. Rentrak is the world's largest processor of rental data, measuring in excess of one billion transactions each year from more than 5,000 storefronts, over 40,000 kiosks and over 24 million by-mail/online disc rental subscribers within 72 hours after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

RENTE

Contacts:
Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bialek
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.com abialek@rogersandcowan.com
(Logo: http://photos.prnewswire.com/prnh/20111007/MM82941LOGO)

SOURCE Rentrak Corporation

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Rentrak Corporation

Web Site: http://www.rentrak.com

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