Rebranding of the Whole Filmmaster Group

Rebranding of the Whole Filmmaster Group

MILAN, March 14, 2012/PRNewswire/ --

The Communications Holding Meets the Challenges of Global Markets.

Filmmaster Productions, Filmmaster Events, Filmmaster MEA (Productions,

Events)

A crucial step forward for Filmmaster Group, which in the past year has carried out a
process of rationalisation of its brands in order to meet the challenges of global markets
with a stronger and more coherent strategy. A process that led to a redefinition in the
naming of its operating companies, which from today will be made more uniform by changing
to: Filmmaster Productions (ex Filmmaster), Filmmaster Events (ex K-events), Filmmaster
MEA Productions and Events.

(Logo:
http://www.newscom.com/cgi-bin/prnh/20120314/519049 )

http://www.filmmaster.com, http://www.filmmaster.es,
http://www.filmmastermea.com

The process of internationalisation and growth of the Group has highlighted the need
to define a global strategy leading to a common brand policy. This has resulted in the
decision to privilege the Filmmaster name, a choice supported by the strength of a brand
that dates back more than 35 years and has left a significant mark in the history of
communications and business entertainment. This is a merely formal change in naming that
does not in any way alter the company's structure or the quality that has always been a
distinctive feature of work by Filmmaster Group.

Events and audio-visual productions are today the core business of Filmmaster Group,
which in 2011 won the executive production of the Rio 2016 Olympic Ceremonies in
partnership with Brazilian company SRCOM.

Filmmaster Events will be the new name of K-events, a company with 30 years of
experience that has become one of the international leaders in the production of
large-scale events and spectacular ceremonies. The first test this year will be the
production of the Flag Handover for the London 2012 Olympic Games.

Filmmaster Productions, market leader in the production of commercials since 1976, and
one of the top award-winning production companies in Italy, in the past year inaugurated
offices in Madrid and renewed its roster of directors, signing important exclusive
agreements on the international scenario.

Filmmaster MEA, Productions and Events, hub of the Group in the Arab Emirates, was
founded in Dubai in 2007 and is continuing its expansion in the Middle East by opening new
offices in Abu Dhabi, Riyadh and Doha in 2011.

This is the scenario for a Group that is constantly growing on several markets. The
aim of the rebranding is both to communicate in an organic way the different elements of
the group and to encourage synergies and exchange of know-how between operating companies.

It has also provided an opportunity to work on a re-styling of the logo, which has
been made more effective and modern by using a monochrome, bi-dimensional style and a
lighter font.

Photo:
http://www.newscom.com/cgi-bin/prnh/20120314/519049

Source: Filmmaster Group

Francesca Marchi, Communication Director, +39-3471111920;
Silvia Giorgi, Press Office Manager, +39-3455411454

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