Phoenix New Media Launches London Olympics Coverage Campaign

Phoenix New Media Launches London Olympics Coverage Campaign

BEIJING, March 19, 2012 /PRNewswire-Asia/ -- Phoenix New Media Limited (NYSE: FENG), a leading new media company in China ("Phoenix New Media", "ifeng" or the "Company"), today announced that the Company has officially launched its London 2012 Olympics (the "Olympics") coverage campaign during a press conference held on March 16th, 2012, at Diaoyutai State Guesthouse in Beijing, China.

With a campaign based upon in-depth coverage, star-studded interviews, and cross-media platforms, ifeng will be able to deliver comprehensive coverage of the Olympics to its over 35 million daily unique portal and mobile viewers from multiple angles and through multiple devices. The news coverage will be made available on its portal (www.ifeng.com), online video (v.ifeng.com) and mobile internet (3g.ifeng.com, including its mobile applications). This will ensure audiences have access to and interact with the Olympic Games' content anytime, anywhere and on any devices.

Moreover, the Company will be offering an unprecedented level of coverage through extensive coordination with its parent company, Phoenix TV Group ("Phoenix TV"), the most influential global Chinese language TV network based in Hong Kong. Specifically, the Company will leverage Phoenix TV's coverage of the Olympics from its multiple global media outlets. These outlets will include radio, magazines, outdoor media, and over ten of Phoenix TV's reporting bureaus located around the world. In addition, ifeng will also stream a unique talk show series called "London Olympics with Wentao", a special edition of Phoenix TV's most popular talk show "Behind the Headlines with WenTao".

In order to provide real-time, on-the-ground coverage to Chinese audiences, Phoenix New Media will join forces with Phoenix TV's dedicated reporting and editorial team, consisting of 70 reporters and several teams of professional editors. This dedicated team will create and edit news reports, interviews, special coverage events, and short films, all in ifeng's own signature style. Partnering with Phoenix TV Europe, the Company will set up a "London Live" studio near the Olympic stadium and will provide comprehensive coverage from the heart of the event.

"The London Olympics is the most important and anticipated sporting event in 2012 for both our viewers and advertising clients," Mr. Shuang Liu, CEO of Phoenix New Media, commented. "We believe that our highly coordinated collaboration with Phoenix TV will further demonstrate our differentiation from other Internet portals covering the event in China. Built upon our success in covering the Beijing Olympics four years ago, we will further leverage our integrated media distribution platform. Our strong production capabilities and exclusive media resources will continue to offer Chinese audiences not only comprehensive, insightful and differentiated news coverage, but it will also allow them to more conveniently and efficiently access all of our Olympic Games related content. This coverage will further enhance ifeng's position as the most desired media outlet for advertisers aiming to reach their targeted customers through such globally important events."

About Phoenix New Media

Phoenix New Media Limited (NYSE: FENG) is the leading new media company providing premium content on an integrated platform across Internet, mobile and TV channels in China. Having originated from a leading global Chinese language TV network based in Hong Kong, Phoenix TV, ifeng enables consumers to access professional news and other quality information and share user-generated content on the Internet and through their mobile devices. ifeng's platform includes its ifeng.com channel, consisting of its ifeng.com website, its video channel, comprised of its dedicated video vertical and video services and applications, and its mobile channel, including its mobile Internet website and mobile Internet and value-added services ("MIVAS").

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as Phoenix New Media's strategic and operational plans, contain forward-looking statements. Phoenix New Media may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission ("SEC") on Forms 20-F and 6-K in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Phoenix New Media's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's goals and strategies; the Company's future business development, financial condition and results of operations; the expected growth of the online and mobile advertising, online video and mobile paid service markets in China; the Company's reliance on online advertising and MIVAS for the majority of its total revenues; the Company's expectations regarding demand for and market acceptance of its services; the Company's expectations regarding the retention and strengthening of its relationships with advertisers, partners and customers; fluctuations in the Company's quarterly operating results; the Company's plans to enhance its user experience, infrastructure and service offerings; the Company's reliance on mobile operators in China to provide most of its MIVAS; changes by mobile operators in China to the their policies for MIVAS; competition in its industry in China; and relevant government policies and regulations relating to the Company. Further information regarding these and other risks is included in its registration statement on Form F-1, as amended, filed with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and Phoenix New Media does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries please contact:

Phoenix New Media Limited:
Matthew Zhao
Tel: +86 (10) 8445-8883
Email: ir@ifeng.com

ICR, Inc.
Jeremy Peruski
Tel: +1 (646) 405-4883
Email: Jeremy.peruski@icrinc.com

SOURCE Phoenix New Media Limited

Phoenix New Media Limited

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