HoneyBaked Makes Easter Traditions Easy and Delicious

HoneyBaked Makes Easter Traditions Easy and Delicious

Family meals are simplified and affordable with spring break specials and solutions in time for Easter

ATLANTA, March 27, 2012 /PRNewswire/ -- HoneyBaked is making Easter easy and fun for families who celebrate the "unofficial ham holiday" with delicious meal options and a promotion tied to a popular new holiday DVD.

The holiday brings an exponential increase in overall ham sales, up to 10 times higher than a typical non-holiday week. In fact, a recent survey* conducted in January 2012 by Shopper Sciences revealed that only Christmas ranks higher (68 percent) than Easter (53 percent) when consumers were asked "On what specific occasions do you typically serve a ham?"

The survey also found that ham ranks high as the Easter main course in several regions of the U.S., where 56 percent of those surveyed said ham is part of their Easter plans.

Known for the world's best ham and featuring the one-of-a-kind sweet, crunchy glaze, HoneyBaked makes it quick and easy to create delicious and memorable Easter meals along with traditional sides and seasonal desserts.

"Easter is among our biggest and busiest holidays of the year, with a holiday rush that leads up to Easter Sunday, this year on April 8," said Tim Quinn, vice president of retail and business development for HoneyBaked Ham of Georgia. "Whether families like to plan ahead and order their Easter ham early, or they need a last-minute solution, HoneyBaked is ready to help by delivering the finest selection of ham."

Every HoneyBaked Ham--available in several sizes and price points--is slow smoked for more than 20 hours for superior tenderness, before it's spiral sliced for convenience and hand-finished with a sweet, crunchy glaze. Each ham is fully cooked and ready to serve, then wrapped in the signature gold foil that signifies customers have the renowned HoneyBaked Ham that will delight when it's presented to guests.

NEW EASTER "HOP" DVD PROMOTION
Fans of HoneyBaked Ham and the 2011 animated and live action film "Hop" will enjoy a special treat. Now available on DVD and Blu-ray, the "Hop" packaging includes a promotional coupon valid for $5 off a bone-in ham at participating HoneyBaked Ham stores nationwide. HoneyBaked is also partnering with Universal Studios to give away $7,250 in prizes, including a dream home entertainment system valued at $7,000 and a $250 HoneyBaked gift certificate.

*Survey conducted by Shopper Sciences commissioned by HoneyBaked Ham, with over 3,000 sample respondents.

SOURCE HoneyBaked Ham

HoneyBaked Ham

CONTACT: Jim Taylor, +1-404-512-4204, jtaylor@mcrae.com; Jennifer Dunaway, +1-601-259-4377, jdunaway@mcrae.com; Nicholas Wolaver, +1-678-358-7476, nwolaver@mcrae.com

Web Site: http://www.honeybakedonline.com

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