Blip Appoints Kelly Day, Discovery Communications' EVP & General Manager of Digital Media and Commerce, as CEO of Company

Blip Appoints Kelly Day, Discovery Communications' EVP & General Manager of Digital Media and Commerce, as CEO of Company

NEW YORK, March 12, 2012 /PRNewswire/ -- Blip, one of the Internet's largest independently owned and operated video networks, today announced that Kelly Day, EVP and General Manager of Digital Media and Commerce of Discovery Communications, will join the Company as CEO. In her new role, Day will take responsibility for the Company's next phase of growth for its industry-leading advertising and distribution platforms. Day will report directly to Blip's Board of Directors and, will herself, become a member of the Board.

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"Kelly brings a wealth of digital media experience to Blip and is uniquely qualified to lead the Company's continued growth. Her experience and expertise in building audiences and establishing deep distribution partnerships, aligns perfectly with Blip's strategic vision of providing producers the opportunity to distribute and monetize their content as broadly as possible," said Jeffrey Glass, Managing Director Bain Capital Ventures and Blip Board Member. "Kelly offers a balance of strategic thinking, operational instincts and an interpersonal style that makes her the perfect fit for the Company."

"I couldn't be more thrilled for the opportunity to lead Blip right now as they are on the very forefront of innovation in the digital space," said Kelly Day. "With a deep library of quality content, excellent industry relationships, and a fantastic management team, Blip is uniquely positioned to take advantage of the tremendous growth in online video."

Kelly Day previously served as Executive Vice President and General Manager for Discovery's Digital Media and Commerce division, overseeing the company's U.S. websites, Digital Operations and Programming, E-Commerce operations, Licensing and Home Entertainment. During her tenure, Day was responsible for the development and implementation of long-term strategies and initiatives driving growth to all digital businesses. In addition, she worked in partnership with Discovery's US Networks creating innovative offerings that leveraged the company's television assets to increase product sales, drive online audience and engagement, and create new revenue streams.

Prior to assuming responsibility for Digital Media in March 2009, Day served in several roles within Discovery including Chief Operating Officer for Discovery Commerce. It was in this position that she directed the division's operations and built a world-class e-commerce site earning accolades from the industry, loyalty from its customers and, most important, consistently delivered record-breaking growth and bottom-line value for Discovery.

Earlier in her career, Day served as Vice President of E-Commerce at The Knot, the leading wedding media company. From 1996 to 2003, she held a variety of positions at AOL, most recently as Executive Director of AOL Shopping, with responsibility for developing new products for AOL's Shopping portal site.

About Blip Networks

Blip is the place to discover the best in original web series from both professional and up-and-coming producers. It gives viewers free access to a wide variety of dramas and comedies, series about sports, videogames, food, fashion and more, and makes it easy to find what you want when you want it. The company currently syndicates series to iTunes, YouTube, Facebook, Twitter, Roku, Verizon FiOS, TiVo, Sony TVs and elsewhere. Blip series attract more than 330 million video views per month and the company shares advertising revenue with producers. Please visit http://blip.com for more information. Follow Blip on Twitter: twitter.com/blip or on Facebook at http://facebook.com/blip.

SOURCE Blip

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Blip

CONTACT: Jessica Berger, Blip, Sunshine Sachs, +1-212-691-2800, berger@sunshinesachs.com

Web Site: http://www.blip.com

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