Apical Licenses iridix Image Processing Cores to Texas Instruments Incorporated

Apical Licenses iridix Image Processing Cores to Texas Instruments Incorporated

LONDON, March 15, 2012/PRNewswire/ --

Apical Limited announced a licensing agreement with Texas Instruments Incorporated
(TI) in which TI will leverage Apical's iridix image processing IP cores in future
products.

iridix is an advanced method of dynamic range control that enables cameras to take
better pictures and displays to give better viewing experiences in varying, sometimes
difficult lighting conditions. The technology is derived from research into how the human
eye adapts to changing lighting environments. Sophisticated digital processing addresses
each image pixel in real-time, extending beyond traditional backlight and contrast
controls, to adjust the image accordingly. This process operates at a system level
optimized for low power consumption.

iridix acts as a central component in high dynamic range imaging and also helps
address several imaging design challenges for converged mobile imaging devices.

Michael Tusch, CEO, Apical said, "Since we introduced the first version of iridix in
2002, it has become clear that this kind of technology is required in almost all digital
imaging products, and we focus intensively both on remaining at the forefront of its
evolution and on working closely with our partners to ensure that end products achieve the
highest possible quality and performance standards. We are very pleased that our license
agreement with TI will enable a variety of end equipment manufacturers to implement this
technology into their designs."

"TI has a longstanding history of delivering advanced imaging functionality across
various product portfolios," said Jeremiah Golston, fellow and chief architect of the
DaVinci(TM) video processor platform, TI. "We are working with Apical and the iridix
technology to build on that legacy and provide our customers' with market-leading
innovations."

The iridix image processing IP cores will be integrated into TI products targeting
digital imaging and display applications.

About Apical

Apical is a leader in advanced image and video processing technology for embedded
applications. The company's products are designed to enhance the visual experience of
cameras and displays by enabling higher-quality imagery which is adaptive to the usage
environment. Apical works primarily with leading OEMs and semiconductor manufacturers for
whom high-performance imaging is a key differentiator.

http://www.apical.co.uk

Source: Apical Ltd

Rushad Ahmad, Tel: +44(0)20-7038-3824, email: rushad@apical.co.uk

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