USA Network Announces Second Characters Unite Month, Multi-Platform Effort to Shine a Spotlight on the Importance of Stopping Intolerance and Hate

USA Network Announces Second Characters Unite Month, Multi-Platform Effort to Shine a Spotlight on the Importance of Stopping Intolerance and Hate

Month Features New On-Air PSA and Digital Campaign to Mobilize People Against Discrimination and Documentary Profiling NFL Greats Tony Dungy, Tony Gonzalez, Jimmy Graham and Hines Ward

Characters Unite National Storytelling Tour Stops In Los Angeles With Special Star-Studded Show Hosted by Tony Award Winner Nathan Lane, with Special Guest Matt Bomer and Stories by Academy-Award nominee Octavia Spencer and Academy-Award Winner Dustin Lance Black, Special Performance by Grammy-Winner John Legend

NEW YORK, Feb. 1, 2012 /PRNewswire/ -- USA Network announced today the launch of its second Characters Unite Month beginning in February, to build on its ongoing public service commitment to combat prejudice and discrimination. Throughout the month, USA will premiere original programming and PSAs, unveil new digital content and expand its community outreach efforts to inspire more Americans to come together to promote greater tolerance, respect and acceptance.

"Characters Unite Month is a time to put a much-needed spotlight on the importance of fighting hate and discrimination," said Chris McCumber, USA co-president. "Huge problems such as bullying, racism, religious intolerance and other forms of discrimination can seem insurmountable. We want to let everyone, everywhere, know that they can make a difference, just simply by speaking up and saying I won't stand for it anymore."

Highlights of Characters Unite Month include:

"I Won't Stand For..." Campaign

-- Public Service Announcements (PSAs): Powerful new PSAs sending a message
that people from all walks of life will no longer stand idly by in the
face of prejudice and discrimination. Directed by commercial director
Phil Griffin of Radical Media, the spots feature hundreds of diverse
characters - including USA Network stars SAG Award nominee Patrick J.
Adams and Meghan Markle of SUITS, Christopher Gorham of COVERT AFFAIRS,
Reshma Shetty of ROYAL PAINS, and Marsha Thomason of WHITE COLLAR - all
conveying a shared commitment to fight social injustice by sitting down
wherever they are all across the country, from a busy New York City
street corner to an iconic Bourbon Street storefront to a virtually
empty Santa Monica beach. Everyone proudly wears special t-shirts
expressing what they won't stand for, such as racism, bullying,
religious intolerance, ableism, homophobia, sexism and more.
-- Expanded Video Content: The campaign extends online at
charactersunite.com with dozens of short films revealing the PSA
participants' very personal experiences of dealing with prejudice and
bigotry. USA will encourage viewers to share their own stories of what
they won't stand for and why via Characters Unite digital platforms.
-- On-the-Ground Activation: USA will create special activations in New
York City (Feb. 8 and 9) and Washington (Feb. 28) where people can come
to create their own custom "I Won't Stand For..." t-shirts and share
photos and video to engage their friends and family in the movement.

"NFL Characters Unite"

-- Original Documentary: A one-hour special profiling Atlanta Falcons Pro
Bowl tight end Tony Gonzalez, New Orleans Saints star tight end Jimmy
Graham, Pittsburgh Steelers wide receiver and Super Bowl XL MVP Hines
Ward, and NBC's "Football Night in America" analyst and Super
Bowl-winning Indianapolis Colts head coach Tony Dungy and narrated by
NBC Sports' Chris Collingsworth. In the film, the NFL stars share their
personal journeys of overcoming prejudice and discrimination and help to
transform the life of a teen currently dealing with a similar situation.
Through candid interviews and unique one-on-one activities, these on-
and off-the-field heroes help bring diverse people together, change
attitudes and instill courage and compassion. The film was created and
executive produced by The Hochberg Ebersol Company's co-founders Charlie
Ebersol and Justin W. Hochberg, and directed by NFL Films' Greg Frith.
NFL CHARACTERS UNITE will air on Friday, February 10 at 7pmET/PT.
-- Super Bowl Special Event: USA, the NFL and The Hochberg Ebersol Company
will co-host a special brunch during Super Bowl weekend in Indianapolis
to highlight the documentary and the partnership to fight intolerance
and hate.
USA Originals Episodes of WHITE COLLAR and ROYAL PAINS that each include a Characters Unite storyline:

-- In WHITE COLLAR (Feb. 7, 10/9c), Diana (Marsha Thomason) shares news of
her engagement and discovers only acceptance from her colleagues.
-- In ROYAL PAINS (Feb. 22, 10/9c), Divya (Reshma Shetty) cares for a
patient who has experienced discrimination in the workplace because of
her disability. A PSA in partnership with the American Association of
People with Disabilities (AAPD) will premiere as part of the episode
directing viewers to more information and resources at
charactersunite.com.
On-Air Promotion A custom on-air bug and multiple snipes throughout the month will drive viewers to charactersunite.com and encourage them to get involved.

Characters Unite National Storytelling Tour: Los Angeles Stop In partnership with the renowned nonprofit The Moth, USA continues the Tour - "A More Perfect Union: Stories of Prejudice and Power" -- to use the power of storytelling to bring diverse people together, foster greater understanding and encourage respect. In February, the tour will partner with Time Warner Cable to stop in Los Angeles for:

-- Mainstage Showcase: Hosted by Tony, Emmy and Screen Actors Guild
award-winning Nathan Lane with special guest Matt Bomer from USA's WHITE
COLLAR, the showcase on Wednesday, February 15 at the Pacific Design
Center will feature five storytellers, including Academy-Award nominee
Octavia Spencer and Oscar-winning screenwriter Dustin Lance Black, each
sharing a true story of overcoming discrimination and how it impacted
their identity and outlook. The event also will include a special
performance by Grammy Award-winning artist John Legend.
-- High School Program: Ten students at Jefferson High School in East Los
Angeles will participate in after-school workshops led by The Moth and
then share their own stories of facing bullying, hate or discrimination
at an all-school assembly on February 17.
Los Angeles is the ninth stop on the Storytelling Tour, which has been to New Orleans, New York, Seattle, Denver, Chicago, Washington, D.C., St. Louis and Atlanta.

Characters Unite Awards USA and its Multichannel Video Programming Distributor (MVPD) partners will launch the Characters Unite Awards to honor extraordinary individuals who have made significant efforts to champion civil and human rights in their communities.

-- Call for Nominations: An on-air spot featuring COMMON LAW's Michael Ealy
calling for nominations will run on USA and its participating affiliates
throughout the entry period (February 1 - March 15).
-- Award Winners: Winners will be featured on-air and online and each will
receive $5000 to support his/her project or related nonprofit
organization. Each will be honored this spring at local market
ceremonies.
Digital Efforts

-- A newly re-designed, more interactive charactersunite.com with extensive
information, resources and video content
-- Extensive social media outreach throughout the Month
Please log on to http://www.charactersunite.com/ for more information on the initiative and what you can do to make a difference.

Characters Unite Partners USA's nonprofit partners in the year-round Characters Unite public service campaign include: American Association of People with Disabilities (AAPD); American-Arab Anti-Discrimination Committee (ADC), American Federation of Teachers (AFT), Anti-Defamation League (ADL), Asian American Justice Center (AAJC), Children's Defense Fund (CDF), Federal Law Enforcement Officers Association (FLEOA), Gay and Lesbian Alliance Against Defamation (GLAAD), Gay, Lesbian and Straight Education Network (GLSEN), Human Rights Campaign (HRC), Human Rights First (HRF), Leadership Conference on Civil and Human Rights (LCCHR), National Association for the Advancement of Colored People (NAACP), National Association of Counties (NACo), National Congress of American Indians (NCAI), National Council of La Raza (NCLR), National Council of Women's Organizations (NCWO), National Education Association (NEA), National Parent Teacher Association (PTA), Rape, Abuse and Incest National Network (RAINN), Southern Poverty Law Center (SPLC), and General Board of Church & Society, United Methodist Church.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBCUniversal, USA is the cable television leader in original series and is home to the biggest hits in blockbuster films, acquired television and entertainment events. Viewers come to USA to find television's best in critically-acclaimed and award-winning original programming, such as BURN NOTICE, ROYAL PAINS,WHITE COLLAR, COVERT AFFAIRS,FAIRLY LEGAL, PSYCH, IN PLAIN SIGHT, SUITS, NECESSARY ROUGHNESS and WWE MONDAY NIGHT RAW, as well as the highest-rated acquired originals, including HOUSE, NCIS, LAW & ORDER: SPECIAL VICTIMS UNIT and CSI. The award-winning USA website is located at www.usanetwork.com, which is home to the popular new casual gaming site, www.characterarcade.com. Characters Welcome.

USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

SOURCE USA Network

USA Network

CONTACT: Lynn Weiss, +1-818-777-6682, lynn.weiss@nbcuni.com; or Amanda Cary, +1-212-664-8993, amanda.cary@nbcuni.com; or Farrah Hersh, +1-212-664-4731, farrah.hersh@nbcuni.com; or Mira Yellin for THE Company, +1-310-300-4816, mira@beckmedia.com

Web Site: http://www.usanetwork.com

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