GenArts Sapphire Software Enhanced Visual Effects Oscar Winner Hugo

GenArts Sapphire Software Enhanced Visual Effects Oscar Winner Hugo

GenArts Sapphire Empowers Artists Creating Oscar Nominated Films for 15th Consecutive Year

CAMBRIDGE, Mass., Feb. 27, 2012 /PRNewswire/ -- GenArts®, Inc., the global leader in specialized visual effects software for the media and advertising industries, today congratulates Hugo's talented artists for their Oscar excellence in visual effects. The teams who worked on Oscar-nominated Transformers: Dark of the Moon and Oscar-winning Hugo relied on industry-standard Sapphire Plug-ins® to deliver exceptional quality effects, ranging from subtle matte adjustments for enhanced realism to eye-catching and dynamic lighting. This marks the 15th consecutive year that Sapphire has been essential in the production of Oscar-nominated films.

"We're honored to have been used by some of the most talented individuals in the industry to create such incredible onscreen imagery," says Gary Oberbrunner, Chief Scientist and co-founder of GenArts. "Congratulations to the men and women who worked tirelessly and with such creativity to create the year's most captivating and beautiful artistry."

Since the company's founding in 1996, GenArts software has been utilized in hundreds of films and in more than 30 Oscar-nominated pieces including Titanic; Armageddon; Star Wars Episode I, II, and III; The Matrix trilogy; The Lord of the Rings trilogy; Pearl Harbor; Spider Man; Pirates of the Caribbean; Harry Potter and the Prisoner of Azkaban; Transformers; The Chronicles of Narnia: The Lion, the Witch and the Wardrobe; The Curious Case of Benjamin Button; Iron Man; Avatar; Star Trek; District 9; Alice in Wonderland; and many more.

About GenArts
Established in 1996, GenArts, Inc. provides groundbreaking visual effects to motion graphic artists, compositors, and editors in post-production houses and broadcast networks globally. Recently, the company expanded capabilities to give video creators from all experience levels the tools to create an array of high-tech effects for indie productions, wedding videography, advertising, video games, films, and more. The company's visual effects plugin product portfolio leverages the GenArts Solution(TM) to provide industry-leading Sapphire, intuitive videographer tool Sapphire Edge, and a diverse number of complementary Sapphire Accents. The GenArts Solution extends the technology used by customers like Framestore, The Mill, ABC, BBC, and ESPN to businesses of all sizes and budgets so they too can create high-quality visual effects. Follow GenArts on Twitter and Facebook.

SOURCE GenArts, Inc.

GenArts, Inc.

CONTACT: Katie Lyon, +1-617-492-2888, katie@genarts.com

Web Site: http://www.genarts.com

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