Ford Motor Company, Newman's Own®, Clairol and Planet Fitness Join General Mills, Subway Restaurants®, Brita and Jennie-O as Brand Partners on "The Biggest Loser"

Ford Motor Company, Newman's Own®, Clairol and Planet Fitness Join General Mills, Subway Restaurants®, Brita and Jennie-O as Brand Partners on "The Biggest Loser"

Season 13 of the Hit Television Series is Currently Airing Tuesdays on NBC (8-10 PM ET/PT)

LOS ANGELES, Feb. 21, 2012 /PRNewswire/ -- NBC and Reveille have added Procter & Gamble's Clairol Brand, Ford Motor Company, Newman's Own(®) and Planet Fitness to its lineup of successful relationships with some of the most globally recognized brands, which also include General Mills, Subway Restaurants(®), Brita and Jennie-O for season 13 of THE BIGGEST LOSER, which airs Tuesdays on NBC (8-10 p.m. ET/PT). The show celebrates its 200th episode tonight.

"Each season we work to align brand partnerships with 'The Biggest Loser,' in a way that provides value to our viewers and contestants," said Monica Austin, SVP of Business and Brand Development, Reveille. "Since the show's inception, we've been incredibly selective of which companies are integrated into the series and thankfully we've forged lasting relationships and continually bring additional exceptional brands to the show."

Recognizing the seamless integration opportunities, brands have chosen to highlight their products on "The Biggest Loser" since the show first premiered in 2004, with Subway Restaurants(®) and Jennie-O joining the show in season 3, Brita in season 5 and General Mills in season 7. This season, Planet Fitness provided the Biggest Loser gym, and contestants will continue to train once home at the Planet Fitness gyms in their hometowns. Ford Motor Company has joined the show for a special one-episode integration featuring the all-new Ford Escape that offers leading gas mileage to save money and the space and capability to match an active lifestyle. Additionally, Procter & Gamble brand Clairol will be part of the highly anticipated makeover episode.

NBC's hit series kicked off its 13th season on January 3 in a season of "No Excuses." The show and trainer Bob Harper will celebrate their 200(th) episode on February 21. This season also features returning trainer Dolvett Quince and show host Alison Sweeney.

Beyond the U.S., The Biggest Loser has become a worldwide hit appearing in over 90 countries and produced in 25 countries. Since its debut, The Biggest Loser has grown to become a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by its doctors and experts. Anchored by the online, subscription-based extension of the show, Biggestloserclub.com, The Biggest Loser Meal Plan, The New York Times best-selling books series, best-selling fitness DVD series, a line of appliances, fitness equipment, protein supplements and countless other health and lifestyle based products, The Biggest Loser consumer products program has generated over $100 million in spending with presence at more than 25,000 major retailers to date. The Biggest Loser was recognized as a top brand of the year in Advertising Age's Marketing 50 (2008).

About The Biggest Loser
"The Biggest Loser" airs on NBC Tuesdays at 8 pm (ET). The first reality series where everybody "loses," "The Biggest Loser" challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "The Biggest Loser." For season 13, contestants work out under the supervision of professional trainers Bob Harper and Dolvett Quince. "The Biggest Loser" is a production of Reveille, 25/7 Productions and 3 Ball Productions.

Beyond the U.S. where more than 100 episodes of the show have aired, "The Biggest Loser" has become a worldwide hit appearing in over 90 countries and produced in 25 countries. Since its debut in 2004, "The Biggest Loser" has grown to become a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by its doctors and experts. Anchored by the online, subscription-based extension of the show, Biggestloserclub.com, "The Biggest Loser" consumer products program has generated over $300 million in spending, with presence at more than 25,000 major retailers to date. The program currently features a wide variety of health and fitness products including "The Biggest Loser" video game for Wii and Nintendo DS & DSi, The Biggest Loser Resort at Fitness Ridge, which is a full-service, destination health & fitness spa, The Biggest Loser Meal Plan, a New York Times best-selling books series, a best-selling fitness DVD series, a line of appliances, fitness equipment, protein supplements and several other health and lifestyle based products. "The Biggest Loser" was recognized as a top brand of the year in Advertising Age's 2008 Marketing 50. Check out www.biggestloser.com for more information.

About Reveille LLC
Reveille is part of the Shine Group, one of the world's foremost multinational entertainment and drama companies. Focused on exploiting worldwide intellectual property rights in scripted and unscripted television and digital entertainment, Reveille is also a world leader in creating integrated marketing opportunities for advertisers. Reveille is known for popular and award-winning hit series including MASTERCHEF, THE BIGGEST LOSER, THE OFFICE, TABATHA TAKES OVER, SHEAR GENIUS and ONE BORN EVERY MINUTE. Additionally, Reveille has partnerships with Break Media, Microsoft and Yahoo! to develop original online series for brands. Through its distribution arm, Shine International, Reveille distributes its extensive library of programming to more than 150 countries.

SOURCE Reveille

Reveille

CONTACT: Carrie Simons of Triple 7 Public Relations, LLC on behalf of Reveille, +1-310-571-8217, carrie@triple7pr.com

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