comparethemarket.com Launches Simples Rewards on Credit Card and Loan Comparison With Latest TV Ad

comparethemarket.com Launches Simples Rewards on Credit Card and Loan Comparison With Latest TV Ad

LONDON, February 6, 2012/PRNewswire/ --

Following the successful launch of the new credit card and loan comparison service,
comparethemarket.com [http://www.comparethemarket.com ] has launched a new TV advert on
ITV & C4. In the advert, the popular character Sergei, the loyal Head of IT to meerkat
entrepreneur Aleksandr Orlov, is under pressure to work day and night.

The advert reveals that, with comparethemarket.com offering a price comparison service
for credit cards [http://www.comparethemarket.com/credit-cards ] and loans, even more
people are confusing comparethemarket.com with comparethemeerkat.com and visiting
Aleksandr's meerkat comparison site by mistake.

This new 10 second advert is a follow up to the successful sixty second advert which
sees Aleksandr confront Sergei about the work piling up, thanks to comparethemarket.com's
new credit card and loan comparison service [http://www.comparethemarket.com/loans ]. With
so many visitors seeking improved interest rates, APRs and balance transfers
[http://www.comparethemarket.com/credit-cards/balance-transfer ], Sergei is forced to work
day and night, which makes his new laptopmabob invaluable!

The new advert is part of a heavy weight campaign, including interactive outdoor and
online display advertising where fans can interact with their favourite Meerkovian
characters. In the new ten second advert fans of the Meerkovo pair will see a glimpse of
just how helpful Sergei's new laptopmabob turns out to be.

The advert will also feature Aleksandr advising that the Simples Rewards scheme will
also cover successful applications for credit cards and loans.* The Simples Rewards scheme
has seen over 500,000 claims in just six months. Participants in the scheme receive one of
six Meerkovo characters as a toy to congratulate them on knowing the difference between
the two comparison sites.

Specialising in more than just car insurance, comparethemarket.com provides customers
with an easy way to find the right deal for them on a wide range of insurance and
financial products including home insurance, van insurance, bike insurance, life
insurance, pet insurance, credit cards and loans. It also offers comparisons for a range
of household utilities including electricity, gas, phone, broadband and digital TV.

*Maximum of two credit card claims in a 6 month period. Terms and conditions apply

About comparethemarket.com

- comparethemarket.com was launched in 2006 and has grown rapidly over the
past six years to become one of the UK's leading price comparison websites.
- comparethemarket.com provides customers with an easy way to make the right
choice for them on a wide range of products including motor, home, life, travel and
pet insurance as well as utilities and money products such as, credit cards and loans.
- comparethemarket.com actively selects its brand partners, working with the
best and most trusted organisations to ensure quality service to consumers.

comparethemarket.com is a trading name of BISL Limited. BISL Limited is authorised and
regulated by the Financial Services Authority.

Registered Address: Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2
6YS. Registered in England number 3231094.

Source: comparethemarket.com

Holly Dedman at Good Relations, Tel: +44(0)20-7861-3106, Email: hdedman@goodrelations.co.uk

-------
Profile: intent