Winning Advert From reed.co.uk Competition Revealed in Major TV Campaign

Winning Advert From reed.co.uk Competition Revealed in Major TV Campaign

LONDON, January 17, 2012/PRNewswire/ --

Leading jobs [http://www.reed.co.uk ] board, reed.co.uk, launched a major
multi-channel advertising campaign during Sunday night's Dancing on Ice, as it revealed
the winner of its 'Who's hired? You decide' competition.

The winning ad, called 'Super Reed' and featuring a job-wielding superhero, was chosen
by the public via an online vote. It beat five other shortlisted commercials after
reed.co.uk invited 20 up-and-coming film directors to create a 30 second ad, based on the
company's established 'Love Mondays' campaign message.

Voting took place from mid-December and was supported by a heavyweight digital push,
including pre-roll video, social targeting and promotion across film and entertainment
destinations. An extensive social media presence encouraged visitors to get behind their
favourite ads and engage with the filmmakers on Facebook and Twitter. The public voting
campaign captured substantial public support from the start, including votes from more
than 100 countries and registered candidates seeking jobs in Kent
[http://www.reed.co.uk/jobs/kent ], London jobs [http://www.reed.co.uk/jobs/london ],
Yorkshire and all across the UK.

'Super Reed' was made by director, Jonathan Brooks, and producer, Mat Laroche,
alongside ex-Edinburgh fringe comedy trio, 'The Wogans'. Maths teacher, Adam Gutteridge,
plays the superhero in the ad, which will play across all major terrestrial and satellite
channels nationwide, including ITV1, Channel 4, Five, Sky and Freeview channels.

The winning team will receive a GBP10,000 cash prize and have the opportunity to work
on future reed.co.uk projects with celebrated commercials and film director, Paul Weiland,
whose team was behind the original 'Love Mondays' radio and outdoor campaign.

Martin Warnes, Managing Director of reed.co.uk, comments:

"reed.co.uk is all about giving people opportunities and we wanted this to sit at the
heart of our latest campaign. We had six great commercials in the running, we've showcased
some great creative talent, and now we're really excited to be working with the team
behind Super Reed.

"Super Reed is bold, direct and memorable and we're confident it can set the
reed.co.uk brand apart, boost awareness and help drive forward an even more effective
service for our clients."

reed.co.uk ended 2011 with the launch of an all-new version of the website, including
a completely new design, a range of new features and an overhauled job search.

As well as a range of improvements for jobseekers, the latest version of reed.co.uk
includes a number of new features for recruiters, including branded 'Display jobs',
bespoke company profiles, featuring video and other interactive content, and new targeted
display advertising options.

The winning reed.co.uk ad [http://www.reed.co.uk/lovemondays ] can be viewed on
http://www.reed.co.uk/lovemondays

About reed.co.uk:

reed.co.uk is the UK's leading online recruitment service. Owned by Reed Executive
PLC, reed.co.uk enables jobseekers to search over 110,000 jobs from more than 8,000
recruiters across 42 industry sectors.

Registered jobseekers can receive email job alerts, save searches and make their
details available to a range of recruiters, including Reed's network of trained
recruitment consultants.

Recruiters of all types benefit from reed.co.uk's range of innovative online
recruitment solutions, including: online job posting and applicant management; job posting
with Guaranteed Response; CV Search; targeted branding and email services.

For press enquiries, please contact Lynn Cahillane or Mark Rhodes on +44(0
)20-7067-4582.

Email: news@reedonline.co.uk

Dragon Court, 28 Macklin Street, London, WC2B 5LX

Source: reed.co.uk

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