RALPH LAUREN ROMANCE Named Exclusive Fragrance Partner of THE VOW, Screen Gems' Upcoming Film Starring Rachel McAdams & Channing Tatum

RALPH LAUREN ROMANCE Named Exclusive Fragrance Partner of THE VOW, Screen Gems' Upcoming Film Starring Rachel McAdams & Channing Tatum

NEW YORK, Jan. 18, 2012 /PRNewswire/ -- ROMANCE, the celebrated women's fragrance by RALPH LAUREN, has been named the exclusive fragrance partner for the upcoming feature film, THE VOW, a romantic drama starring Rachel McAdams and Channing Tatum. In theaters February 10, 2012.

(Photo: http://photos.prnewswire.com/prnh/20120118/NY37700 )

THE VOW and RALPH LAUREN ROMANCE share the theme of enduring love. Paige and Leo (Rachel McAdams and Channing Tatum) are a happy newlywed couple whose lives are changed by a car accident that puts Paige in a coma. Waking up with severe memory loss, Paige has no memory of Leo, a confusing relationship with her parents (Sam Neill and Jessica Lange), and an ex-fiance (Scott Speedman) she may still have feelings for. Despite these complications, Leo endeavors to win her heart again and rebuild their marriage.

"The moving narrative of THE VOW reflects the RALPH LAUREN ROMANCE story about true love conquering all," says Guillaume de Lesquen, President of Ralph Lauren Fragrances Worldwide, "and there couldn't be two better actors than Rachel and Channing to convey this narrative."

As part of the collaboration, RALPH LAUREN ROMANCE will be the exclusive sponsor of THE VOW red carpet world premiere and after-party, taking place on Monday, February 6, 2012 in Los Angeles. One winner of two passes to these events, and three winners of the RALPH LAUREN ROMANCE fragrance, will be randomly selected on January 19, 2012 through a sweepstakes hosted on the Ralph Lauren Facebook fan site. To enter, "LIKE" the Ralph Lauren Facebook page, select the dedicated RALPH LAUREN ROMANCE tab and follow the entry instructions. NO PURCHASE NECESSARY. Open to legal residents of the 48 contiguous U.S. and D.C., 21 years or older. Void where prohibited.

The RALPH LAUREN ROMANCE commercial ad, shot by renowned photographer and filmmaker Bruce Weber, will appear in advanced screenings of THE VOW throughout the U.S. and Canada January 24-26, 2012. The advertisement features Argentinean polo player, Nacho Figueras, with his wife, Delfina Blaquier, on location at Blaquier's family's Argentinean estate, La Concepcion. The advertisement depicts their real-life fairytale love story and creates a perfect pairing for the romantic premise of THE VOW.

About Ralph Lauren Romance

Introduced in 1998, RALPH LAUREN ROMANCE has ranked in the top 10 among competitors for the majority of its 14 years. "The ROMANCE fragrance transcends time and trends, and embodies the elegant and magical world of Ralph Lauren," says Master Perfumer, Harry Fremont, creator of RALPH LAUREN ROMANCE. A Fresh Sparkling Floral, the fragrance features Sungoddess Rose, Lotus Flower, Night Blooming Daylily and Musk "Coeur." On average, one bottle of RALPH LAUREN ROMANCE sells every minute in the U.S.

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 140 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

To learn more, please visit http://on.fb.me/RLRomanceGiveaway

SOURCE Ralph Lauren Fragrances

Photo:http://photos.prnewswire.com/prnh/20120118/NY37700
http://photoarchive.ap.org/
Ralph Lauren Fragrances

CONTACT: Jennifer Poppers, +1-212-984-4593, jpoppers@us.loreal.com

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