MXP4 Announces the Launch of Two New Social Music Games at Midem

MXP4 Announces the Launch of Two New Social Music Games at Midem

LONDON, January 26, 2012/PRNewswire/ --

MXP4 unveils new social music game, Bopler Tap Tour, as well as Bubble Music and
confirms leadership in the new social music game category with an expanded library of
licensed tracks

MXP4 (http://www.mxp4.com), the No1 legal social music gaming company, today
announces the development of its new game Bopler Tap Tour, and Bubble Music to be
officially launched at Midem this weekend.

Bopler Tap Tour

The new Bopler Tap Tour game is a major step in the development of MXP4's current
social music gaming portfolio, inviting players to tour the world by playing music games
city by city. Users get to experience 'playing live' to a crowd of fans as they progress
in the adventure, gather more and more fans and unlock bigger venues to play in.
Throughout the game, Larry, the efficient yet friendly manager chaperones users to
maximise on star status. The game allows players to progress up the music ladder through a
series of 'gigs', sharing with and competing against their friends via Facebook.

Using the same format as previous games, the new edition allows users access to a vast
back catalogue of music, including hits from LMFAO, David Guetta, Far East Movement
Gorillaz, Fall Out Boy, Tiesto, Robbie Williams and many more! These songs are made
legally available through MXP4's global partnerships with leading labels and publishers,
allowing for the first time ever a catalogue of hundreds of licensed tracks to be legally
available in a social gaming format.

Bubble Music (available from Bopler Games)

Throughout Bopler Games' beta period, the popular application has continually added
engaging features and games while filling the service with licensed content from major and
independent label and publishing partners. Bubble Gamesisalready the most popular and
fastest growing online game available on Facebook andBubble Music is the latest edition to
thefamily, with MXP4 bringing its unique twist of music integration to this well loved
game.

"The significant growth of the Bopler brand through the creation of this new game
offering, Bopler Tap Tour, and the addition of Bubble Music, one of the most popular
online games of itsgenre, confirms our leadership in the new social music game category,"
commented CEO Albin Serviant. "Confidence in our brand continues to grow as music labels
and publishers begin to recognise the monetisation potential that is created through the
gamification of music and the opportunity to tap into an estimated $5b social game market
by 2015*. We look forward to continuing this success throughout the year, with the
exciting commercial launch on the horizon."

Notes to Editors

*(Source: Parks Associates 2011)

About MXP4

MXP4's mission is to enable music fans not only to play the music but to play with it.
The company's proprietary technology analyses music files and extracts data that enables
casual games to deeply integrate music and game?play. MXP4's games leverage the power of
social networking to create a new way for people to interact around music online. The
company is backed by Orkos Capital, Sofinnova Partners and Ventech.

You can find a selection of the most recent articles on Social Music Gaming @
socialmusicgaming.com [http://socialmusicgaming.com ].

The platform is currently showcasing a first 2012 Playlist, with popular tracks,
licensed from the leading major and indie labels and publishers in the world, including:

1) Nicole Scherzinger - Don't Hold Your Breath
2) Professor Green - Read All About It (Ft. Emeli Sande)
3) I Fight Dragons - The Geeks Will Inherit The Earth
4) Wynter Gordon - Buy My Love
5) Robbie Williams - Supreme
6) Far East Movement - Like A G6
7) David Guetta - Without You
8) Jason Derulo - It Girl
9) B52's - Love Shack
10) Chemical Brothers - Galvanize
11) Hot Chip - One Life Stand
12) Chromeo - Don't Turn The Lights On
13) Robert Palmer - Simply Irresistible
14) Gym Class Heroes - Clothes Off!
15) Gorillaz - 19-2000
16) 3OH!3 - Robot
17) Good Charlotte - Sex On the Radio
18) LMFAO - Party Rock Anthem
19) Roxette - The Look
20) Aretha Franklin - Think

To play the game for yourself, visit: http://www.boplergames.com

Source: MXP4, Bopler Games

For more information contact: Jacqui Keep at jkeep@theproffice.com or Sarah Fuller at sfuller@theproffice.com, or call +44(0)20-7284-6969.

-------
Profile: intent