DIGIORNO® Pizza Encourages Fans to "Countdown to Greatness" This Championship Season

DIGIORNO® Pizza Encourages Fans to "Countdown to Greatness" This Championship Season

DIGIORNO Helps Fans Get Ready for the Big Game with Weekly Prizes and Flick Football Challenges

NORTHBROOK, Ill., Jan. 20, 2012 /PRNewswire/ -- It's championship season and DIGIORNO® pizza is giving everyone a chance to win big this time of year with fun games and weekly prizes, offering fans another reason to celebrate. Fans can kick off their own championship run in the DIGIORNO Countdown to Greatness virtual "flick-to-win" football game at Facebook.com/DiGiorno. Each day leading up to the Big Game, players can flick to enter the sweepstakes for a chance to win great prizes, such as a year's worth of pizza, a flat-screen TV, and more. As the weeks draw closer to the Big Game, the prizes get bigger, with one lucky fan taking home the ultimate in-home, game-watching experience - a 65" LED TV, DIGIORNO pizza for a Year, a surround sound package, $5,000 cash and a stainless steel refrigerator/freezer.

"If you love football, this is a great time of year! With our Countdown to Greatness promotion, we hope to make this championship season the greatest ever," said Tom Moe, director of marketing for DIGIORNO pizza. "DIGIORNO is the perfect pick for your big game party. Nothing teams up better with a big game celebration than the fresh-baked taste of DIGIORNO pizza."

In addition, DIGIORNO is introducing the "Not Delivery Guys(TM)" - a pair of true game-time gurus - who are making it their personal mission to share with pizza lovers the benefits of going with a fresh-baked pizza at home over the hassles that come with delivery and carry-out. Fans can find videos, flick-football game highlights and interact with the Not Delivery Guys on Facebook.com/DiGiorno and on Twitter via @DiGiornoPizza.

To culminate the Countdown to Greatness promotion, DIGIORNO has teamed up with actor/comedian Jay Mohr, who will be in Indianapolis with the Not Delivery Guys, to raise funds for Feeding America, the nation's largest organization dedicated to fighting domestic hunger through a network of food banks. Mohr will challenge media, players and fans to a live game of flick football on Tuesday, Jan. 31st and Wednesday, Feb. 1st, looking for 46 players to take the flick challenge. In honor of 46 years of Big Game fun, DIGIORNO Pizza will donate $46,000 to Feeding America - a $1,000 donation per flick - enough to provide more than 360,000 meals to families across America. Once DIGIORNO reaches its goal of 46 flicks, Mohr will take the donation to new heights by personally contributing the additional funds needed to help Feeding America provide Half a Million Meals through its organization. Consumers can check Facebook.com/DiGiorno for updates on the flick challenge.

"Two of my favorite things are football and pizza, so this is my dream event," said Mohr. "If you can't make it to the game, the best place to be is in front of your TV with a delicious, hot DIGIORNO pizza."

For more information about the entire line of DIGIORNO brand products, visit www.DiGiorno.com.

ABOUT NESTLE
Named one of "The World's Most Admired Food Companies" in Fortune magazine for fourteen consecutive years, Nestle provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestle® Toll House®, Nestle USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That's what "Nestle. Good Food, Good Life" is all about. Well-known Nestle USA brands include: Nestle® Toll House®, Nestle® Nesquik®, Nestle® Coffee-mate®, Stouffer's®, Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafe®, NESTLe® Juicy Juice®, Buitoni®, DREYER'S/EDY'S®, Nestle® Crunch®, Nestle® Butterfinger®, Wonka®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza. Nestle USA, with 2010 sales of $10.4 billion, is part of Nestle S.A. in Vevey, Switzerland -- the world's largest food company with a commitment to Nutrition, Health & Wellness -- with 2010 sales of $105 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

ABOUT FEEDING AMERICA
Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.

SOURCE Nestle

Nestle

CONTACT: Melissa Layton of Weber Shandwick, +1-312-988-2117, mlayton@webershandwick.com; or Deborah Cross of Nestle Pizza, +1-847-400-1236, Deborah.Cross@us.nestle.com

-------
Profile: intent