Carhartt Backcountry Club Launches at Film Festival in Park City

Carhartt Backcountry Club Launches at Film Festival in Park City

A retail pop-up store by day and exclusive club by night, the Carhartt Backcountry Club will host the opening night party for the Slamdance Film Festival

PARK CITY, Utah, Jan. 19, 2012 /PRNewswire/ -- Carhartt, America's premium work wear brand since 1889, will launch the Carhartt Backcountry Club during this year's film festival in Park City. The Carhartt Backcountry Club will serve as a pop-up Carhartt retail store during the day, and then transform into an exclusive hospitality club for filmmakers and artists at night. Located at the historic Treasure Mountain Inn at 255 Main Street, the Carhartt Backcountry Club will be open daily to the public during the film festival from 11:00 a.m. to 7:00 p.m., January 19 - 24.

(Logo: http://photos.prnewswire.com/prnh/20100831/DE56697LOGO )

"Connecting with our consumers in a genuine and authentic manner on a grass roots level is something Carhartt strives to do, and something that the film festivals in Park City affords us," said Tony Ambroza, Carhartt's Vice President of Marketing. "The Carhartt Backcountry Club is a place for those who embody and display the Carhartt spirit to gather and celebrate hard work."

The Carhartt Backcountry Club's retail pop-up store will feature an assortment of styles for men, women and kids including Carhartt's legendary outerwear, flannels, sweatshirts, t-shirts, pants, bibs, hats and gloves.

The evenings will take on a much different feel as the Carhartt Backcountry Club will host exclusive, invitation-only events for various groups associated with the film festival. Highlights include:

-- Thursday, January 19th Park City's Ski Industry with a live performance
from Bryon Friedman.
-- Bryon Friedman a Park City native and former professional skier
traveled the world skiing competitively always bringing his guitar
along with him while traveling. After a severe leg injury in the
2005 World Cup, Friedman no longer skies competitively, and has
devoted his time to his music and released his first album "Road
Sodas."
-- Friday, January 20th Slamdance Kickoff with a live performance from
Mother Lode Canyon Band.
-- Carhartt is a proud sponsor of the Slamdance Film Festival and will
host the group's opening night party.
-- Saturday, January 21st Living Breathing Films Press Conference, VIP
Launch Cocktail Party and Acoustic Performance.
-- A collaboration between the Grammy-winning Slipknot visionary and
percussionist M. SHAWN CRAHAN and Slipknot/Stone Sour frontman COREY
TAYLOR--LIVING BREATHING FILMS--a new Film and Television Production
Company specializing in mystery, suspense, horror and the dark side
of life--is heading to the Film Festival to announce projects on tap
in 2012. On Saturday, January 21, SHAWN and COREY will hold a Press
Conference, VIP Launch Party and rare Acoustic Performance at The
Carhartt Backcountry Club.
About Slamdance As a year-round organization, Slamdance serves as a showcase for the discovery of new and emerging talent and is dedicated to the nurturing and development of new independent artists and their cinematic vision. Slamdance continues to live by its mantra: "By Filmmakers, For Filmmakers."

About Carhartt, IncEstablished in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing rugged apparel for workers on and off the job. Headquartered in Dearborn, Mich., with approximately 3,600 employees worldwide, Carhartt is privately owned and managed by the descendants of the company's founder, Hamilton Carhartt. For more information, visit www.carhartt.com.

SOURCE Carhartt

Photo:http://photos.prnewswire.com/prnh/20100831/DE56697LOGO
http://photoarchive.ap.org/
Carhartt

CONTACT: Lindy Mueller, Carhartt, +1-313-643-3406, lmueller@carhartt.com; or Emily Ransom, Leader Enterprises PR for Carhartt, +1-703 303-7784, eransom@leaderenterprises.com

Web Site: http://www.carhartt.com

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