AWEARNESS, The Kenneth Cole Foundation Debuts the First-ever Vignette Honoring Volunteers at the 2012 Sundance Festival

AWEARNESS, The Kenneth Cole Foundation Debuts the First-ever Vignette Honoring Volunteers at the 2012 Sundance Festival

PARK CITY, Utah, Jan. 25, 2012 /PRNewswire/ -- WHO: Fashion designer and social activist, Kenneth Cole & the 2012 Sundance Film Festival

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WHAT: AWEARNESS, The Kenneth Cole Foundation collaborated with Sundance Institute on the development of a vignette celebrating the Festival volunteers that will debut at this year's Festival. Titled "One Good Deed", the vignette was written by Kenneth Cole Productions and produced and directed by Ricki Stern and Anne Sundberg of Break Thru Films (directors of the documentary "Joan Rivers: A Piece of Work").

The vignette will be shown in ALL theaters at the start of ALL films being screened at the Festival on January 25th, Volunteer Appreciation Day. And, the vignette will also premiere online on Jan. 25(th) on Kenneth Cole's Facebook page at http://www.facebook.com/KennethColeProductions.

The vignette stars Derek Waters and is a comedic spoof about what happens when he is mistaken for a Festival volunteer after inadvertently being handed an official Kenneth Cole 2012 Sundance Film Festival volunteer jacket. Derek's work includes: "Hall Pass with Owen Wilson," "He's Just Not That Into You," and creator of "Drunk History."

Signage featuring a QR Code enabling people to watch the vignette on their mobile devices, and reminding them to thank the volunteers for their tireless efforts, will be also displayed throughout the Festival on Volunteer Appreciation Day.

"So much of what Sundance Institute is able to do is made possible only by the generous and extraordinary spirit of many individuals," says Kenneth Cole. "I've long said that it's the volunteers who are the real stars of the Sundance Film Festival, and this collaboration was our way of thanking them for everything that they do."

For the eighth year in a row, Kenneth Cole has designed and donated the uniform that is worn by the 1,800+ Sundance Film Festival volunteers and staff. Presented on Day One of the Festival, this year's iconic style is a warm red down-filled jacket featuring channel quilting, welt pockets, and zip-off sleeves.

On January 19th, Kenneth Cole announced the Gayle Stevens Sundance Institute "Volunteer of the Year" Award presented by AWEARNESS, The Kenneth Cole Foundation. Kenneth Cole has been an advocate for the Institute's mission and dedicated supporter of Sundance Film Festival volunteers since 2003.

ABOUT AWEARNESS:
AWEARNESS, The Kenneth Cole Foundation, promotes, encourages and inspires positive and meaningful social change, and supports like-mined individuals to make a difference. As part of each partnership, we create products and host events in support of their important causes, and select a "Change Agent" to share their story of social activism to help educate and inspire others to get involved. Interviews and products can be seen on the AWEARNESS website www.awearness.com.

About Kenneth Cole Productions Inc.
Kenneth Cole Productions, Inc. designs, sources and markets a broad range of footwear, handbags, apparel and accessories under the brand names Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the proprietary trademark Gentle Souls. The Company has also granted a wide variety of third party licenses for the production of men's, women's and children's apparel as well as fragrances, watches, jewelry, eyewear and several other accessory categories. The Company's products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website. Further information can be found at http://www.kennethcole.com.

SOURCE Kenneth Cole Foundation

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Kenneth Cole Foundation

CONTACT: At Sundance: Jennifer Moore, +1-212-713-6661, jmoore@kennethcole.com; In New York: Samantha Cohen, +1-212-830-7454, scohen@kennethcole.com

Web Site: http://www.awearness.com

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