Whiter Teeth Tonight

Whiter Teeth Tonight

LUSTER PREMIUM WHITE BRIGHTENS UP NEW YEARS EVE

BOSTON, Nov. 8, 2011 /PRNewswire/ -- Luster Premium White is preparing you for a beautiful start to 2012 by partnering with Warner Bros. Entertainment and the star-studded romantic comedy New Year's Eve for a fan-friendly sweepstakes which includes a $4,500 cash grand prize awarded to one lucky winner. For the true New Year's Eve lover, this ultimate sweepstakes provides an opportunity for the recipient to create their own New Year's Eve trip of a lifetime with a little help from Luster Premium White! Even sweeter, the winner will receive Luster's 1 Hour White kit, a revolutionary system that whitens teeth by six shades in just 60 minutes, guaranteeing a white smile by tonight and a healthy resolution for the New Year.

(Photo: http://photos.prnewswire.com/prnh/20111108/NY99238 )

To enter, "like" Luster Premium White on Facebook (www.facebook.com/LusterPremiumWhite) and submit your name and email address to be automatically entered into the contest. Don't have Facebook? Don't fret! Participants may also enter via LusterOralCare.com. No purchase or payment necessary to enter or win. Applicants must be 18 or older to enter.

Contest begins Nov. 1, 2011; you're just a few clicks away from a richer New Year!

New Year's Eve, opening nationwide on December 9, rings in the holiday season with a dazzling ensemble cast led by Halle Berry, Jessica Biel, Jon Bon Jovi, Abigail Breslin, Chris "Ludacris" Bridges, Robert De Niro, Josh Duhamel, Zac Efron, Hector Elizondo, Katherine Heigl, Ashton Kutcher, Seth Meyers, Lea Michele, Sarah Jessica Parker, Michelle Pfeiffer, Til Schweiger, Hilary Swank and Sofia Vergara. From New Line Cinema and Warner Bros. Pictures, the film is directed by Garry Marshall from a screenplay by Katherine Fugate and produced by Marshall, Mike Karz and Wayne Rice, who brought you last year's hit "Valentines' Day."

About Luster Premium White

Luster Premium White is the #1 Premium Whitening brand in the United States. The products are developed by Dentovations and have been independently, clinically tested by the world leader in oral care product testing. Created by dentists, Luster Premium White products contain the same ingredients used in dental offices for professional whitening. Luster's family of whitening products whiten according to your schedule: Luster 1-Hour White brightens your teeth up to six shades in 60 minutes, Luster Weekend White works in just three days, Luster Powerwhite daily toothpaste whitens two times better than the leading brand and Luster Now! instantly whitens teeth after only one brushing. Luster Premium White continues to deliver innovation to consumers by providing safe, effective, and fast whitening products to fit everyone's lifestyle.

SOURCE Luster Premium White

Photo:http://photos.prnewswire.com/prnh/20111108/NY99238
http://photoarchive.ap.org/
Luster Premium White

CONTACT: Heather Braasch, hbraasch@behrmanpr.com or Ali Leventhal, aleventhal@behrmanpr.com, both of Behrman Communications, +1-212-986-7000

-------
Profile: intent