Vivendi Entertainment Selects Rentrak for On-Demand Measurement

Vivendi Entertainment Selects Rentrak for On-Demand Measurement

PORTLAND, Ore., Nov. 2, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced an OnDemand Essentials contract with Vivendi Entertainment, a leading full service independent film, television, DVD and digital distribution company operating in the United States and Canada.

"As Vivendi Entertainment seeks to grow its video-on-demand offering, it is essential we have viewer insights into how our films are being consumed in order to optimize usage and revenue. For this reason, we chose to subscribe to OnDemand Essentials which is the recognized ratings currency for the on-demand industry," said Yolanda Macias, Executive Vice President of Business Development and Acquisitions, Vivendi Entertainment.

"We are pleased to add Vivendi Entertainment to Rentrak's growing roster of independent distribution companies who understand how crucial the OnDemand Essentials service is to establish and maintain a competitive edge," said Gordon Jones, Rentrak's Vice President of OnDemand Essentials.

Rentrak's OnDemand Essentials processes daily, census-level on-demand data representing over 90 million set-top boxes from 38cable, telco and satellite providers and 100% of the top-25 operators offering video-on-demand. Rentrak's extensive on-demand data is used by more than 170 network and studio clients.

About Vivendi Entertainment

Vivendi Entertainment is a full service independent film distribution company operating in the United States and Canada. Representing a vast range of genres including action, comedy, thriller, urban, family and stand-up comedies, Vivendi Entertainment has become a favorite distribution partner for Independent content providers. The company has built an extensive catalog of over 3,000 titles and its customer-centric business model was founded on the principles of collaboration and financial transparency. The company provides sales, marketing and distribution services to many of the industry's most prestigious brands including World Wrestling Entertainment, Sesame Street, Classic Media, RHI, Shout! Factory, Salient and Codeblack. VE also distributes The Weinstein Company (TWC) catalog which includes such Academy Award-winning films as The Reader and Vicky Cristina Barcelona. Vivendi Entertainment is a division of Universal Music Group Distribution, the award-winning sales, marketing and distribution arm of Universal Music Group, the world's leading music company.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

RENTM

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
Email: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

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Rentrak Corporation

Web Site: http://www.rentrak.com

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