Toys"R"Us Announces Pre-Sale of Atlantic Recording Artist and Pop Idol Cody Simpson Doll

Toys"R"Us Announces Pre-Sale of Atlantic Recording Artist and Pop Idol Cody Simpson Doll

Company Offers Fans Opportunity to Place Pre-Orders Now to Secure this Must-Have Gift Before It Hits Store Shelves in December

MONTCLAIR, N.J., Nov. 14, 2011 /PRNewswire/ -- The Wish Factory, the on-trend children's consumer products company, announced that starting today consumers will have the chance to get a jump on the hottest licensed brand of the holiday season as Toys"R"Us offers the opportunity to pre-order the highly anticipated Cody Simpson doll.

(Photo: http://photos.prnewswire.com/prnh/20111114/NY06370)

The Australian-born singer and songwriter is rapidly becoming a pop idol, approaching 2 million Twitter followers, 2 million Facebook likes and over 100 million YouTube views. With word leaking out in social media circles that a Cody Simpson Doll will be available this Christmas, fans of the Australian teen heartthrob are tweeting, calling and scouring for ways to get their hands on the 11.5-inch version of their favorite singer. To help gift-givers ensure that they'll receive a Cody Simpson doll before Christmas, Toys"R"Us is now accepting pre-orders online at www.Toysrus.com/CodySimpson.

"We would like to see that everyone who wants a Cody Simpson doll will be able to get one," says Scott Bachrach, president of The Wish Factory. "This pre-order opportunity offers the best chance to those who order now that they will have the Cody Simpson doll when it becomes available in stores nationwide in early December."

"I'm really excited for the release of my doll at Toys"R"Us this holiday season!" said Cody. "When things like this start to happen for an artist, you know that your career is moving in the right direction. I'm truly thankful for all of my fans. Without them, opportunities like this do not exist."

There are two basic Cody Simpson dolls available for pre-sale, both 11.5 inches. The fashion dolls look just like Cody, complete with sculpted hair resembling his signature side-swept surfer-do. One doll features a Gold Coast Tee and Khakis, and the other doll features a rockin' Denim Jacket and Black Pants. Both have bendable joints and each includes a pair of shoes, sunglasses, microphone, guitar pick and lanyard.

"Toys"R"Us is THE place for kids and tweens to find the latest and coolest playthings that top their holiday wish lists," said Lisa Harnisch, Vice President, General Merchandising Manager, Toys"R"Us, U.S. "Cody Simpson fans are already clamoring to get their hands on this doll, and we are excited to be the exclusive destination for gift-givers to find this hot new product during the holiday season."

From YouTube to superstardom, Cody Simpson has made it into the hearts of millions of young fans, and now they have the chance to bring their favorite pop idol home with them. The Cody Simpson collection from The Wish Factory will feature a wide range of fashion dolls, figures, plush koalas and accessories available exclusively at Toys"R"Us.

About The Wish Factory

The Wish Factory is a global product development, marketing and management company specializing in the children's consumer product business. Combining creativity and dynamic understanding of the marketplace, The Wish Factory develops unique on-trend products. Quick to market development times and strong retail partnerships are key advantages of The Wish Factory.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 873 Toys"R"Us and Babies"R"Us stores in the United States and Puerto Rico, and in more than 600 international stores and over 140 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.

Pre-Sale Orders: www.Toysrus.com/CodySimpson

Wish Factory Website: www.thewishfactoryinc.com

Contact for more information:
Freeman Public Relations
Amy Friedland
afriedland@freemanpr.com
973-470-0400, x 25

Erica Kuehn
ekuehn@freemanpr.com
973-470-0400, x18

Toys"R"Us
Adrienne O'Hara
Adrienne.OHara@toysrus.com
(973) 617-4383

SOURCE The Wish Factory

Photo:http://photos.prnewswire.com/prnh/20111114/NY06370
http://photoarchive.ap.org/
The Wish Factory

Web Site: http://www.Toysrus.com/CodySimpson

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