Toyota & Entravision Communications Corporation Host "Camry for a Better Commute" Concert Featuring Julieta Venegas and Belanova
Toyota & Entravision Communications Corporation Host "Camry for a Better Commute" Concert Featuring Julieta Venegas and Belanova
Entravision and Toyota to Provide L.A. Residents with Complimentary Concert Transportation to Beat the Traffic
Concert to be Re-Broadcast Online and on Super Estrella 107.1 on November 23rd
LOS ANGELES, Nov. 8, 2011 /PRNewswire/ -- Entravision Communications Corporation (NYSE: EVC) and Toyota Motor Sales, U.S.A., Inc. (TMS) have partnered to celebrate the launch of the all-new 2012 Toyota Camry at the "Camry for a Better Commute" Concert, a complimentary event hosted at the Event Deck at L.A. Live on Tuesday, November 22, 2011 from 5:00 p.m. to 8:00 p.m. In addition, Entravision and Toyota will offer Los Angeles area residents free bus transportation to and from the event from four select locations around the greater Los Angeles area.
The "Camry for a Better Commute" Concert will highlight the all-new 2012 Toyota Camry which features a bold, sophisticated new design with a more spacious and refined interior, improved driving dynamics, class-leading fuel economy and a level of safety features unmatched in the segment. The complimentary concert will showcase Grammy-winning Latina recording artist Julieta Venegas and Latin pop group Belanova and allow the Los Angeles community a chance to take a break from the traffic and enjoy some of their favorite artists prior to the busy Thanksgiving holiday weekend.
Los Angeles residents can now visit www.superestrella.com to register for complimentary bus transportation to the event from four locations around the city, including Orange County, San Fernando Valley, Inland Empire and Central Los Angeles. This will allow concertgoers the option to avoid driving through notorious L.A. evening rush-hour traffic and sit back, relax and enjoy the show.
"The 2012 Toyota Camry represents a whole new experience for drivers with sophisticated features that will make any commute, even one down the 405 in L.A. a smoother and more enjoyable experience," said Sona Iliffe-Moon, Marketing Communications Supervisor for Toyota. "We are excited to partner with Entravision - a music and media leader in the Hispanic community - to offer this complimentary concert to residents of Los Angeles."
"The 'Camry for a Better Commute' Concert will offer our radio listeners the chance to see some of their favorite artists that they hear on Super Estrella 107.1 each week," said Jeffery Liberman, President of Entravision's Radio Division. "Entravision is proud to work with national brands, like Toyota, to create unique events specifically targeted at the Hispanic community and to be able to highlight all of the great features this new generation of Camry has to offer."
On "Getaway" Wednesday, November 23, 2011, one of the largest car-travel days of the year, Entravision will re-broadcast the event commercial free in Los Angeles on Super Estrella 107.1 from 5:00 p.m. to 6:00 p.m. PT, courtesy of Toyota Camry. In conjunction, Entravision will also offer a webcast of the show beginning at 5:00 p.m. PT, which will be available online at www.superestrella.com and promoted throughout the United States.
About Entravision Communications Corporation
Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision's TeleFutura network, with television stations in 20 of the nation's top 50 Hispanic markets. The company also operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 48 owned and operated radio stations. Additionally, Entravision has a variety of cross-platform digital content and sales offerings designed to capitalize on the company's leadership position within the Hispanic broadcasting community. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.
About Toyota
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.76 million vehicles in 2010. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion. For more information about Toyota, visit www.toyota.com or www.toyotanewsroom.com.
SOURCE Entravision Communications Corporation
Entravision Communications Corporation
CONTACT: For Entravision: Maggie Duquin Nolan, Brainerd Communicators, Inc., +1-212-986-6667, nolan@braincomm.com; or For Toyota: Sona Iliffe-Moon, Toyota Motor Sales, U.S.A., +1-310-468-6721, sona_iliffe-moon@toyota.com
Web Site: http://www.entravision.com
-------
Profile: intent
0 Comments:
Post a Comment
<< Home