Southwest Airlines Announces New TV Series to Air on TLC

Southwest Airlines Announces New TV Series to Air on TLC

Viewers Will Have Premium Access to Southwest Airlines

DALLAS, Nov. 17, 2011 /PRNewswire/ -- Southwest Airlines (NYSE: LUV) is proud to announce production will begin this week on a new series giving viewers a behind-the-scenes look at modern air travel, sharing the large-scale operations and personal Customer and Employee stories at Southwest Airlines. The series will air on TLC, and the network has ordered 13 half-hour episodes, which are being produced by ITV Studios America. A title and premiere date have not yet been set.

"We are excited to open our doors to TLC viewers because our Employees will be wonderful ambassadors to reveal the behind-the-scenes happenings of working for an airline," said Linda Rutherford, Southwest Airlines Vice President of Communication and Strategic Outreach. "Southwest Airlines will be in viewers' homes, featuring our operations, Culture, and Spirit."

From Ramp Agents and Customer Service Agents to Flight Attendants and Pilots, to Provisioning Agents and Mechanics, viewers will see aspects of Southwest that have never been profiled in the past.

Production begins this weekend at Baltimore/Washington International Airport and Denver International Airport. Creative Artists Agency (CAA), the world's leading entertainment and sports agency, brokered the deal on behalf of Southwest Airlines.

In its 40th year of service, Southwest Airlines continues to differentiate itself from other low-fare carriers--offering a reliable product with exemplary Customer Service. Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded. The airline announced it will begin service to Atlanta on Feb. 12, 2012, with 15 daily departures to five nonstop destinations. Southwest currently serves 72 cities in 37 states and is one of the most honored airlines in the world known for its commitment to the triple bottom line of Performance, People, and Planet. To read more about how Southwest is doing its part to be a good citizen, visit southwest.com/citizenship to read the Southwest Airlines One Report(TM). Based in Dallas, Southwest currently operates more than 3,300 flights a day and has more than 37,000 Employees systemwide.

ABOUT ITV STUDIOS AMERICA

ITV Studios America, the US based production entity of ITV Studios in the UK, is one of the largest international producers for the US market and a major force in acquiring, developing and producing reality and scripted programming for US networks. ITV Studios America has a slate of formats in production with major networks and syndicators, including Prime Suspect, Hell's Kitchen, Kitchen Nightmares, First 48, After the First 48, Steven Seagal -Lawman, Four Weddings, America Now and The Jeremy Kyle Show. In addition, ITV Studios America's psychological documentary special I Love You To Death airs December 1 on A&E.

ITV Studios is a world leader in television production and distribution. It has international production centers in the UK, Germany, France, Spain, Scandinavia and Australia as well as America. It is a distributor of programs to over 155 territories worldwide.

www.southwest.com

SOURCE Southwest Airlines

Photo:http://photos.prnewswire.com/prnh/20040715/DATH028-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20010718/SWNULOOK
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20010724/SWALOGO
http://photoarchive.ap.org/
Southwest Airlines

CONTACT: Southwest Airlines Public Relations, +1-214-792-4847

Web Site: http://www.southwest.com

-------
Profile: intent