REELZCHANNEL Signs On-Demand Contract With Rentrak

REELZCHANNEL Signs On-Demand Contract With Rentrak

--The TV On-Demand Industry's Currency will Help the Network Improve VOD Performance--

PORTLAND, Ore., Nov. 1, 2011/PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced an OnDemand Essentials contract with REELZCHANNEL to enable the network to increase usage and revenue on the on-demand platform through timely and insightful performance reporting.

Reaching more than 60 million homes nationwide, REELZCHANNEL--TV About Movies®, is a cable and satellite network dedicated to covering all things movies and entertainment with original programming starring top celebrities, behind-the-scenes coverage and up-to-the-minute Hollywood headlines and movie reviews.

"REELZ understands the power of the on-demand platform. OnDemand Essentials will enable our network to increase on-demand revenue by tracking the content, trends and viewing behaviors of our audience," said John DeGarmo, Senior Vice President of Sales and Distribution at REELZCHANNEL.

"Rentrak is excited to work with REELZ to offer them a stable measurement source as the currency for the on-demand platform in order to utilize OnDemand Essentials as a powerful sales tool to help monetize their on-demand advertising options," said Gordon Jones, Rentrak's Vice President of OnDemand Essentials.

Rentrak's OnDemand Essentials processes daily, census-level on-demand data representing over 90 million set-top boxes from 38 cable, telco and satellite providers and 100% of the top-25 operators offering video-on-demand. Rentrak's extensive on-demand data is used by more than 170 network and studio clients.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

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About REELZCHANNEL
REELZCHANNEL--TV About Movies® is the only cable and satellite network devoted to delivering entertaining and informative programming that is all about movies, including the celebrities, fashion, music and stories behind the stories. With shows featuring movie and entertainment experts, including Leonard Maltin, Richard Roeper, Sam Rubin and John Salley, viewers get trusted insight into movies wherever they're playing, whether in theaters or at home.

REELZCHANNEL reaches more than 60 million homes on DIRECTV channel 238, Dish Network channel 299, Verizon FiOS TV channel 233, AT&T U-verse channels 799/1799HD and cable systems nationwide. Find REELZCHANNEL in your area by entering your zip code at www.reelz.com/watch. Owned by Hubbard Media Group, REELZCHANNEL is headquartered in Albuquerque, NM with an entertainment bureau in Los Angeles.

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
Email: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

Contacts for REELZ
Media Line
1-877-REELZTV (1-877-733-5988)
pr@reelz.com

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SOURCE Rentrak Corporation

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Rentrak Corporation

Web Site: http://www.rentrak.com

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