ECDC Announces Rogue Paper's 'TV Tune-In' Broadcast TV Companion Platform Can Boost Viewer and Advertiser Engagement

ECDC Announces Rogue Paper's 'TV Tune-In' Broadcast TV Companion Platform Can Boost Viewer and Advertiser Engagement

ATLANTA, Nov. 9, 2011 /PRNewswire/ -- East Coast Diversified Corporation (OTC.BB: ECDC) announces through its subsidiary, Rogue Paper, Inc., its 'TV Tune-In' platform, can boost viewership and can provide advertisers a means to reach out to highly sought after target demographics.

TV Tune-In

TV Tune-In is an Audience Engagement Platform plus a smartphone and tablet application framework. In the age of multi-tasking, media is becoming easy to tune out. TV Tune-In is a fun, interactive experience that takes advantage of social media; changing viewing from a passive activity to an active, social community experience. It drives live viewing, user engagement and provides a toolkit for content owners to both monetize and influence the conversations that are happening around their content.

The Second Screen

Rogue Paper's 'TV Tune-In' platform, is a viewing companion meant to be enjoyed simultaneously with on-screen broadcasts letting users browse through comments about the television program on the first screen, the TV. Like an electronic programming guide, the app is capable of tracking your time zone and what shows are being watched in real-time, and attempts to pair running commentary, photos and videos with the action happening on your TV screen in real-time;. Viewers can just plop down on the couch, turn on both screens, and dive into the sea of snarky comments about their favorite shows. The app allows users to watch live and time-shifted, to enjoy the entire delicious dish in sync with the episode you're watching on your TV or laptop.

Increased Use of Broadcast TV Companion Apps

Neilson Ratings recent survey showed that roughly 40% of tablet and Smartphones users in the U.S. currently use their devices daily while watching TV. According to the survey, email was one of the top activity for both men and women during television programming and commercial breaks, with women reporting engaging in social networking more than men, while men checked sports scores more often.

Advertisers Engagement

The survey noted that while viewers may be splitting attention between two, and sometimes three screens, 19% of Smartphones and tablet owners indicated they had searched for product information, and 13% searched for coupons or deals while the television was on. This indicated the natural progression advertisers must take into consideration when looking to capture those key advertising eyes, and Rogue Paper's TV Tune-In platform provides for the connection between broadcast and smart-device user, which tends to be of the younger and most sought after demographic.

A link to the Neilson survey, and breakdown of demographics, and uses by device can be found at http://blog.nielsen.com/nielsenwire/online_mobile/40-of-tablet-and-smartphone-owners-use-them-while-watching-tv/

Stephanie Boyle, the CEO of Rogue Paper, Inc. commented, "From the 1950s when viewers gathered around the television and discussed the programs, to conversations happening in real-time, television has always been social. TV Tune-In harnesses the social aspect of television and provides a toolkit for Broadcasters to engage their audiences and actively participate in the conversations happening around their content. "

About Rogue Paper

Rogue Paper, a subsidiary of ECDC, is a developer of TV Tune-In Application TV Tune-In, developed by Rogue Paper, is a real-time, companion viewing and mobile app development platform for media companies to help drive viewership, conversation and interactions for television shows and content. TV Tune-In's CMS allows media companies to develop branded iPhone and iPad apps for television shows and channels. Powering such category leading applications as MTV's WatchWith and VH1's Co-Star iPhone and iPad applications, users can actively comment along with their favorite show (live or time-shifted). The apps aim to attract fans around live viewing of their favorite show, event, or sports team. Users can actively comment, Tweet and Like their favorite show, chat with friends, play trivia games, watch exclusive video content, photos and more. www.tvtunein.comwww.roguepaper.com

"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, recruiting and retaining qualified personnel, and other risks described in the Company's Securities and Exchange Commission filings. The forward-looking statements in this press release speak only as of the date hereof, and the Company disclaims any obligation to provide updates, revisions or amendments to any forward-looking statement to reflect changes in the Company's expectations or future events.

Editorial Contacts
Glenn Davis
East Coast Diversified Corporation
+1 770-953-4184
866-503-9316
investorrelations@earthsearch.us

Rogue Paper
+1 415-935-0035
www.roguepaper.com

SOURCE East Coast Diversified Corporation

East Coast Diversified Corporation

Web Site: http://www.roguepaper.com

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