Cartier Presents Painted Love

Cartier Presents Painted Love

PARIS, November 16, 2011/PRNewswire/ --

Cartier, the internationally renowned jeweler, presents Painted Love,
the newest music and video collaboration between Cartier and French band
Air.

To view the Multimedia News Release, please click:

http://multivu.prnewswire.com/mnr/prne/cartier/52779

Since 2008, Cartier has invited international artists to freely express
themselves to answer the question "How far would you go for love?"

This year, Cartier has called upon the band Air who created Painted
Love: exclusive short film collaboration with New York based directors
Waverly (LCD Soundsystem, The Rapture, Deathcab for Cutie, TV on the Radio).

Painted Love will launch on November 9th on the Cartier Facebook site,
and on November 16th it will be available on all digital Cartier sites.

Painted Love revisits the myth of Pygmalion and Galatea - the impossible
encounter between an artist and his muse. The film is about a young painter
wandering in the New York night, looking for his love BIEN AIMEE. The film
takes place in an artist's loft in downtown Manhattan.

The painter is struggling with the adorable obsession inhabiting his
works and his mind. Every painting he creates is an unachieved love quest, a
symbol of an impossible encounter. Until the day when the fusion occurs: the
painter chooses to dive in his painting in order to embrace its passion and
never let go. "The idea of the muse is very important to me, it is like a
driving force. I know that for every album, we have needed a love story as a
motivation. Creating art is like a huge need to be loved" says French band
AIR.

"Cartier has strong French culture. It is something we feel very close
to. What brought me to compose the slightly extreme music is this connection
that Cartier has built with creators, contemporary art and the Foundation.
There is a long and genuine history between to experiment with different
sounding music than what we could have done for another band," says
Jean-Benoit Dunkel of AIR.

Painted Love by AIR follows the footsteps of Cartier's tradition of
artistic collaborations: Olivier Dahan (who directed 12 short LOVE films in
2008), Camille Henrot (Marcel Durchamp Prize 2010), with "l'oeuvre Lonely
Hearts" in 2007 Marion Cotillard, Lou Reed, Phoenix and Ryuchi Sakamoto,
among others, who participated in the exclusive concept album that achieved
cult status.

There is a tension that only creators and artists can bring to life,
giving total creative freedom to several groundbreaking artists to express
themselves through various digital platforms to answer the question : "How
far would you go for Love?"

The iconic LOVE bracelet, known for its screw motif, locks on the wrist
using a special screwdriver.

The design has become a universal symbol of commitment and an impetus
for artistic collaborations across the globe.

The film and the soundtrack are available online where they can be
downloaded for free :

http://www.love.cartier.com

http://www.facebook.com/Cartier

http://www.youtube.com/Cartier

Press contact:
Laetita Safar
laetitia.safar@cartier.com
+33-1-58-18-10-50

Video:
http://multivu.prnewswire.com/mnr/prne/cartier/52779

Source: Cartier

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