Turner Broadcasting Launches Cartoonito in Africa

Turner Broadcasting Launches Cartoonito in Africa

LONDON, October 10, 2011/PRNewswire/ --

Turner Broadcasting is proud to announce the roll-out of Cartoonito, its
creative preschool channel block, on African television on 12 October 2011.

Cartoonito is set to become an exciting new entertainment destination
for preschoolers aged three to six and their parents and will broadcast
daily on Boomerang, (DSTV channel 302). The Cartoonito block will be a
clearly signposted place where viewers can watch some of the best preschool
content currently available globally.

Turner Broadcasting has picked up the new series of Bananas in Pyjamas
as one of its flagship debut shows. Produced by Southern Star
Entertainment/Southern Star Singapore (a division of Endemol Group) in
association with the Australian Broadcasting Corporation, the well-known
series has a much-loved heritage and a quirky feel that will fit aptly with
the channel's vibrant and imaginative brand attributes. Bananas in Pyjamas
is one of a number of high profile deal signings by the broadcaster.

Also forming part of the debut line up will be Jelly Jamm, an exciting
new 3D animated series, co-produced by Spanish indies Vodka Capital, 737
Shaker and Radio Television Espanola. The renowned preschool series which
helps young children understand how to lead a healthy, active lifestyle will
go into production early 2012.

Turner Broadcasting's consolidated expansion into preschool signals an
exciting new phase for its kids' channels portfolio, with Cartoonito
providing a stepping stone for preschoolers to its well-known Boomerang and
Cartoon Network brands.

Michael Carrington, Chief Content Officer, Turner Broadcasting said:
"We're excited to be making such a big splash in the preschool market, with
the launch of Cartoonito in Africa. Whilst Controller of CBeebies, I'd
always admired Cartoonito from afar, and having the opportunity to extend
this wonderful preschool brand was one I couldn't resist. Building on the
success of the UK channel, and with two fantastic launch shows at the helm -
Bananas in Pyjamas and Jelly Jamm - Cartoonito is set to delight audiences
in Africa as a hub of fun and imaginative entertainment for preschoolers and
their parents."

Also making the leap to Cartoonito across Africa will be the actual
Cartoonitos, six animated character shapes that introduce shows in the
continuity breaks, called Lolly, Bubble, Cuba, Spike, Ting and Ringo. As the
familiar faces of the channel, the Cartoonitos bring Cartoonito its creative
and identifiable personality.

Further information:
Leandi Jamneck
Communications Manager-Cartoonito SA
leandi@bletchleypark.co.za
+27(0)714838321

Source: Turner Broadcasting

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