Striiv Launches Across America With HSN

Striiv Launches Across America With HSN

One-of-a-Kind Striiv Fitness Device Available on HSN and HSN.com for Holiday Shopping Season

REDWOOD CITY, Calif., Oct. 11, 2011 /PRNewswire/ -- Striiv and multi-channel retailer HSN today announced a retail partnership to present the world launch of the Striiv fitness device on all of the HSN platforms starting October 22 and continuing throughout the holiday shopping season. Striiv makes fitness fun by taking active gaming outside of the living room to turn everyday activities into fitness and charity opportunities. HSN will introduce Striiv to its customers as an exclusive retail bundle with one-of-a-kind accessories.

(Photo: http://photos.prnewswire.com/prnh/20111011/SF83954)

HSN kicks off a Striiv pre-launch awareness program on their website today. Starting October 22, Striiv will be featured on HSN during several sales events that will run throughout the holiday shopping season and focus on Striiv's ability to make fitness fun and to get people moving. HSN will feature an exclusive Striiv holiday bundle for $99.95.

Striiv motivates activity throughout the day via games, personal challenges, and donation opportunities - all powered by physical activity. Whether walking to lunch or taking the stairs, with Striiv any activity is transformed into an opportunity to get fit, give back, and have fun.

"With Striiv, we're transforming fitness to fit around our busy schedules, and by partnering with HSN we have the perfect opportunity to not only showcase Striiv, but to educate their mainstream audience in a very engaging and authentic way," said David Wang, CEO and co-founder, Striiv. "We're creating a movement around movement, and HSN provides an incredible platform to inspire millions of people to join us."

Designed to easily move between a key chain, belt clip, or pocket, Striiv features include: Walkathon in your Pocket in which every step counts toward a donation to charity, at no cost to the user; Activity-Based Games where progress is based on walking, running, and taking the stairs; Daily Challenges and Trophies to reward activity; Charts and Graphs to track progress; and Striiv's proprietary TruMotion Technology which is always on and always sensing if you are walking, running, and even climbing stairs.

"Striiv is unlike anything in the marketplace today where through your own activity and movement, you can play games, track your progress, and give back to charity," said Sandy Conrad, SVP of Merchandising for HSN. "HSN is always looking for new and innovative products to bring to our customers. HSN has a great line up of holiday gifts this year and Striiv fits perfectly into our assortment. The device is tailor-made for the HSN customer - busy women juggling family and careers but like all of us, wants to be more active. "

About Striiv:

Based in Redwood City, Striiv is comprised of team of world-class game designers, artists, and cutting-edge technologists. Founded in 2010, the company is focused on integrating seamless gaming mechanics across everyday life activities and experiences, especially those that need an infusion of fun to motivate and inspire, like exercise. Their first product, Striiv, aims to start a movement around movement by taking active gaming outside the living room to motivate fitness. For more information or to reserve a device, visit www.striiv.com. In addition to HSN, Striiv will also be sold on www.striiv.com starting in mid-October. Find Striiv on Facebook (www.striiv.com/facebook) or follow on Twitter @Striiv.

About HSN:

Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. Benefit, Carol's Daughter, Coty, Elizabeth Arden, Andrew Lessman, Lancome, My Life Mary J. Blige, Perlier, Serious Skin Care, Shiseido, Signature Club A, Stila, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Iris Apfel, R.J. Graziano, Rarities: Fine Jewelry with Carol Brodie, Amedeo Scognamiglio, Tori Spelling); Home/Lifestyle (e.g. Jeffrey Banks, Nate Berkus, Bissell, Colin Cowie, Dyson, Easy Exotic by Padma Lakshmi, Todd English, Emeril Lagasse, Happy Chic by Jonathan Adler, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Joan Boyce, Curations with Stefani Greenfield, Libby Edelman, Sam Edelman, Chi by Carlos Falchi, Diane Gilman, IMAN Global Chic, "Timeless" by Naeem Khan, Twiggy LONDON, Sharif, Serena Williams Signature Statement); and Electronics (e.g. Sony, Kodak, Acer, Olympus, GE, Panasonic).

A leader in transactional innovation, HSN is the only retailer offering live streaming video in HD on three screens: TV, online and mobile. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website - hsn.com - is a top 10 e-commerce site, featuring more than 15,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 34 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).

SOURCE Striiv

Photo:http://photos.prnewswire.com/prnh/20111011/SF83954
http://photoarchive.ap.org/
Striiv

CONTACT: Beth Llewelyn, +1-206-406-5027, beth@zebrapartners.net, or Perrin Kaplan, +1-206-909-0119, perrin@zebrapartners.net, both for Striiv; or Karen Varga-Sinka, +1-727-872-5287, karen.varga-sinka@hsn.net, for HSN

Web Site: http://www.striiv.com

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