Sky Bet Launches Exciting New Campaign

Sky Bet Launches Exciting New Campaign

LONDON, October 1, 2011/PRNewswire/ --

BSkyB's betting arm, Sky Bet [http://www.skybet.com/betting ], are
launching a major new TV advertising campaign today.

The campaign highlights the 'excitement of uncertainty' intrinsic to
betting and introduces the strapline 'Nothing's certain. That's why it's
exciting.'

The ad explores the thoughts of a football bettor, with each vignette
contemplating a scenario that could impact on the outcome of his wager.

Developed by London-based creative agency WCRS and directed by Outsider,
the campaign aims to raise awareness of Sky Bet and its close association
with Sky Sports.

Ted Moss, Marketing Director for Sky Betting and Gaming, said: "It's the
uncertainty of sport that makes betting so exciting and WCRS have captured
this brilliantly in the new campaign to set us apart from our competitors."

Ali Parker, Head of Brand at Sky Betting and Gaming, added: "Working
with WCRS has allowed us to keep the production values extremely high,
making the ad unmistakeably Sky and different from those of our peers."

Leon Jaume, Executive Creative Director at WCRS said: "If I were a
betting man - which I am - I'd fancy the new Sky Bet ad to make the
competition look a bit one-paced."

Sky Bet will run a mix of brand and direct response ads across sporting
programmes and channels including Sky Sports and ESPN, including half-time
spots during major football games throughout October and November. The fully
integrated campaign will also run across channels including online, press,
talkSport sponsorship, pub advertising and social media.

View Sky Bet's exciting new ad now at
http://media.skybet.com/creatives_2011/halo/video/index.html.

About Sky Bet

Sky Bet is the sports betting division of Sky Betting and Gaming, a
wholly owned subsidiary of British Sky Broadcasting Group plc (Sky). One of
the country's leading betting and gaming companies, Sky Bet is based in
Leeds, West Yorkshire and fully licensed and regulated by the Alderney
Gambling Control Commission (AGCC). Sky Bet offers an online sports betting
service www.skybet.com and boasts a recently enhanced mobile platform, Sky
Bet Mobile. The Sky Bet app is free to download from the iTunes App store.
Customers can also bet through their TV or by telephone.

For more information, please contact:
Helen Jacob, Sky Bet PR Manager
Helen.jacoby@bskyb.com
+44(0)113-389-5941

Source: Sky Bet

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