"Semillitas," a Toddlers-Preschooler Channel in Spanish, Launched on Verizon's FiOS TV

"Semillitas," a Toddlers-Preschooler Channel in Spanish, Launched on Verizon's FiOS TV

MIAMI, Oct. 31, 2011 /PRNewswire/ -- "Semillitas," a 24 hour animation channel targeting Hispanic toddlers and preschoolers, is now available on Verizon's FiOS TV service as part of its "La Conexion" package, which includes more than 155 channels with up to 18 in high definition.

"Semillitas," a channel produced by SOMOSTV (a Miami based company), is designed to preserve the Hispanic roots and language, one of the strongest needs of Latino parents. The channel focuses on children 0-5 years of age, an important age for the future conservation of the child's cultural background, of which language and other elements are key. According to recent Census results, Hispanics have been the segment most responsible for the growth of the American population, with children 0-5 years of age representing close to 27% of the total age bracket and reaching above 50% in many important markets such as California, Texas, New Mexico and a high number of metropolitan areas. According to proprietary research from the channel's producers Hispanic moms, regardless of their degree of acculturation, speak Spanish to their kids at these ages and consider TV watching a very important contributor to the transmission of cultural identity.

Jose Antonio Espinal, COO of SOMOSTV, expressed his satisfaction: "With this launch of 'Semillitas' with Verizon, we partner with a powerful player in the Hispanic Market and together we will be able to support Latino parents with a product carefully designed to address their children's needs with top quality animation and a violence free environment. We are celebrating this partnership and look forward to working together to better serve the most important segment of the American multicultural landscape."

Terry Denson, vice president of content strategy and acquisition for Verizon, said, "We are thrilled to add a new channel like 'Semillitas' to FiOS TV's Spanish-language offering. 'Semillitas' joins one of the industry's premier Spanish-language packages, La Conexion, which gives our FiOS TV customers access to more than 155 channels in both Spanish and English."

"Semillitas" is produced completely in neutral Spanish and packaged in a culturally relevant environment. The producers of the channel have paid attention to the continuity of traditions, games and other Hispanic elements, producing in house many interstitials such as songs and other interactive content to integrate parents and children to the TV watching experience. The channel also has a powerful online presence in its website www.semillitas.tv.

CONTACT: Giselle Trainor, 1-786-220-0275

SOURCE SOMOSTV

SOMOSTV

Web Site: http://www.semillitas.tv

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