Rentrak Syndicates Data From Bluefin Labs to Offer Social TV Analytics

Rentrak Syndicates Data From Bluefin Labs to Offer Social TV Analytics

--Bluefin Labs' Social Media Data to Be Incorporated with Rentrak's TV Essentials TV Ratings Database--

PORTLAND, Ore., Oct. 4, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced it is working with Bluefin Labs, the industry-leading social television analytics company, to offer deeper analysis into television programming. Rentrak will publish weekly reports combining Rentrak's leading TV Essentials system with Bluefin Labs' data, which map social media conversations and sentiment to their televised source.

Bluefin Labs' social response analytics show how television programming and advertising trigger reactions and reverberation through social media, and the extent that this affects audience visibility and engagement. This information will be offered in conjunction with viewership ratings as Rentrak's "chatter index," offering further insight into how programs compare to each other. The report will be available to the public on www.rentrak.com and for email subscribers.

"Rentrak is excited to work with Bluefin Labs to provide yet another way in which our comprehensive and relevant analytic capabilities can be used by networks, agencies and advertisers to determine where they should be deploying their TV advertising dollars," said Bruce Goerlich, Chief Research Officer at Rentrak.

"Our technology empowers marketers and television networks to make more informed advertising and programming decisions by allowing them to track how audiences are responding to television," said Deb Roy, co-founder and CEO, Bluefin Labs. "The combined analytics provide unparalleled insight into television engagement."

Rentrak is the television ratings database currency that provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 19 million televisions and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

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About Bluefin Labs

Bluefin Labs is a social TV analytics company providing solutions to brand advertisers, advertising agencies, and TV networks. Bluefin Lab's technology and data enable clients, for the first time, to tap into data at scale that links people's social media commentary to the shows and commercials they watch on TV. Grounded in 15 years of cognitive science and machine learning research at the MIT Media Lab, Bluefin Labs was founded by Deb Roy and Michael Fleischman in 2008 and is headquartered in Cambridge, MA. For more about Bluefin Labs, visit www.bluefinlabs.com.

Contacts for Rentrak:
Rogers & Cowan
Sallie Olmsted / Amanda Bialek
(310) 854-8124 / (310) 854-8151
solmsted@rogersandcowan.com / abialek@rogersandcowan.com

Contact for Bluefin Labs:
Brew Media Relations
Dorothy Jean
(212) 677-4835 x. 12
bluefinpr@brewpr.com

SOURCE Rentrak Corporation

Rentrak Corporation

Web Site: http://www.bluefinlabs.com

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