Pandora One Gift Cards Now Available for the First Time

Pandora One Gift Cards Now Available for the First Time

- Just in Time for Holiday Season, it is Now Easier than Ever to Give the Gift of Personalized Radio -

- Pandora One® Gifts are a One-Year Subscription to the Premium Version of Pandora internet radio -

OAKLAND, Calif., Oct. 5, 2011 /PRNewswire/ -- Pandora (NYSE: P), the leading personalized radio service announced today that Pandora One gift cards are available for purchase at all 1,762 Target stores nationwide and Target.com, marking the first time the Pandora One subscription is available for purchase in a retail outlet. The presence of Pandora gift cards is a result of a partnership with InComm,the world's leading prepaid product and transaction services company.

(Logo: http://photos.prnewswire.com/prnh/20110615/SF20192LOGO)

Hitting store racks just in time for holiday shopping, the Pandora One gift card makes it easy and affordable for anyone to give the gift of personalized music and comedy. Each gift card retails for $36 and is redeemable for a one-year subscription to a Pandora One account from Pandora®, internet radio, which includes:

-- No Advertising - Personalized radio completely free of any advertising.
-- High Quality Audio* - Better sounding music with 192K bits per second
audio.
-- Easy Desktop Access - Pandora stations play right from the computer
desktop, without opening a new browser window, through the Pandora One
desktop application.
-- Enhanced Customization Options* - Subscribers have the option of
surrounding the Pandora tuner with a customized theme that makes the
look of Pandora as personalized as the music.

*Currently only available on the desktop version of Pandora.

Said Tim Westergren, Pandora founder and chief strategy officer, "Target is an ideal partner for our first major retail launch because of their national reach. With the Pandora One gift card available exclusively at Target, this holiday season, gift-givers have yet another easy way to share the joy of personalized radio with friends and family."

Pandora One gift cards make a thoughtful, affordable gift or stocking stuffer for family members, friends, co-workers and anyone who would enjoy having access to a truly personalized radio experience. Pandora is available everywhere via Internet-connected devices: computers, smartphones, tablets, connected TVs, Blu-ray players and speaker systems; more than 400 connected consumer devices stream Pandora. A single Pandora One gift card can be used to create up to 100 personalized radio stations that can be accessed through an unlimited number of connected devices.

"We're excited to work with Pandora to bring consumers a convenient and easy way to get premium access to one of the most popular personalized music services on the market," said Brian Parlotto, SVP of gift card and digital content, InComm. "We're always looking to bring innovative products to market that help InComm push the prepaid market forward."

About Pandora

Pandora® (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love. www.pandora.com

About InComm

InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products using its state-of-the-art point-of-sale transaction technology and payment solutions to revolutionize retail product sales and customer experiences. With nearly $13 billion in retail sales transactions processed in 2010, InComm is the nation's largest provider of gift cards, prepaid wireless products, reloadable debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 225,000 retail locations the products and services their customers demand. Since 1992, InComm's patented technologies have made the buying process easier for consumers, while streamlining the selling process for product and retail partners. InComm is headquartered in Atlanta with offices in Australia/New Zealand, Brazil, Canada, Japan, Mexico, Puerto Rico, the United Kingdom, Arkansas, California, Colorado, Florida, Minnesota, Oregon, Texas and Utah. To learn more about InComm, visit www.incomm.com or call (800) 352-3084.

SOURCE Pandora

Photo:http://photos.prnewswire.com/prnh/20110615/SF20192LOGO
http://photoarchive.ap.org/
Pandora

CONTACT: Amanda Conti, +1-510-423-3976, aconti@pandora.com, or Deborah Roth, Vice President, Corporate Communications and Public Relations, +1-510-842-7928, press@pandora.com, both of Pandora; or Jenn Boutwell of InComm, +1-770-882-2240, jboutwell@incomm.com; or Sarah Arvizo of Wonacott Communications for InComm, +1-310-477-2871, ext. 675, sarvizo@wonacottpr.com

Web Site: http://www.pandora.com

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