MegaTV KTBU-Channel 55 in Houston, Texas Appoints Gerardo Reyes to General Sales Manager

MegaTV KTBU-Channel 55 in Houston, Texas Appoints Gerardo Reyes to General Sales Manager

MIAMI, Oct. 13, 2011 /PRNewswire/ -- Spanish Broadcasting System Inc., ("SBS") (Nasdaq: SBSA) announced today the appointment of industry veteran, Gerardo Reyes as General Sales Manager for MegaTV KTBU-Channel 55, SBS's television property. In his new role, Mr. Reyes will be responsible for regional "spot" sales for MegaTV in Houston, Texas, while coordinating and overseeing local sales representatives. Based in Houston, Texas, Reyes will assume his new responsibilities immediately.

"An esteemed professional with a strong record of success and understanding of the local TV businesses, Gerardo is the ideal person to oversee sales for our Houston station," said Donny Hudson, VP of SBS Sales. "His media expertise, coupled with the power and reach of the leading Houston station in Hispanic media, positions MegaTV for continued growth."

"Gerardo has extensive advertising sales experience and is a proven leader," said Albert Rodriguez, General Manager for MegaTV and Chief Revenue Officer of SBS Consolidated Operations. "We are confident that he will be a valuable contributor to the future success of MegaTV KTBU-Channel 55 for years to come."

"I'm excited about this opportunity and very confident that I can lead MegaTV KTBU- Channel 55 to a dominant position in the Houston television market," said Mr. Reyes.

Reyes was previously a General Sales Manager for Liberman Broadcasting Inc. in Houston, Texas. Prior to joining MegaTV, from 2002 to 2004, he was Retail Manager for WPAT 93.1FM Amor and WSKQ La Mega 97.9FM in New York. He also held managerial roles at Radio Uno, Radio Unica, WSUA Caracol Radio, WADO 1280AM Radio. Gerardo also has extensive experience negotiating sports rights and is a pioneer in producing sports programming. This includes soccer, basketball, boxing and cycling.

Reyes graduated from Jorge Tadeo Lozano University in Bogota, Colombia. He received a degree in Science in Marketing and Advertising from Montclair State University. And a special certification from the National Association of Broadcasters (NAB) in Executive Development Program for Radio Broadcasters from Georgetown University School of Business

Among his passions is his affinity for fitness which includes cycling and soccer tournaments.

For more information please visit: www.mega.tv

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at www.spanishbroadcasting.com.

Media contact:
Spanish Broadcasting System Inc.:
Vladimir Gomez at 305-644-4817 or vgomez@mega.tv

SOURCE MegaTV KTBU-Canal 55 Houston Texas

MegaTV KTBU-Canal 55 Houston Texas

Web Site: http://www.mega.tv

-------
Profile: intent