Just Press Play: New Music Tracks for Cats

Just Press Play: New Music Tracks for Cats

Friskies® Partners with Pet Acoustics to Create Playful Tracks Exclusively for Cats

ST. LOUIS, Oct. 19, 2011 /PRNewswire/ -- The Friskies® brand has partnered with Pet Acoustics, a company dedicated to creating music products specifically for pets, to develop six unique musical tracks to inspire cats to play. The tracks are available exclusively through Friskies.com. The distinctive tracks Friskies®Paws for Treats and Friskies® Purrfect Day feature elements of percussion made by Friskies toys, food and treats; and include stimulating frequencies that inspire a playful response in cats. Friskies is the first pet food brand to partner with the company.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/52631-friskies-pet-acoustics

(Photo: http://photos.prnewswire.com/prnh/20111019/MM88265)

Partnering with Pet Acoustics provided Friskies the opportunity to use today's technology to further explore and develop new ways for cats to play. By releasing the series of downloadable tracks, Friskies celebrates the curious nature of cats and offers more choices for fun and play - away from the proverbial paws button.

"Partnering with Pet Acoustics was a natural fit for Friskies," said Alison Coburn, assistant brand manager for Friskies. "We're always looking for unique ways to enhance cat play. Friskies recently created tablet games and phone apps for cats; and now we're adding music. It's one more way Friskies can help encourage people to try new and easy things to enhance their cats' playtime."

"Until recently, most music created for animals was based on human likes and dislikes. We just assume what pleases humans, pleases our pets," said Janet Marlow, CEO of Pet Acoustics. "The Friskies tracks are intended to stimulate play for cats and are tailored in rhythm, flow themes and bandwidth based on feline hearing ranges."

Pet Acoustics is well-known for its contribution to the understanding of pet hearing sensitivities acoustically and scientifically. In addition to earning international media recognition, the Pet Acoustics products attract a wide range of pet lovers. The company has many high profile clients including Kyra Sedgwick and Kevin Bacon.

As part of the partnership, Friskies will release two new tracks quarterly now through June 2012; and will feature fun facts, ringtones and more from Pet Acoustics at http://www.friskies.com/Cat-acoustics.

About Friskies®

The Friskies® brand offers a complete line of great-tasting cat foods, including more than 60 wet, dry and treat varieties that help cats enjoy multiple sensory experiences. Friskies is manufactured by Nestle Purina PetCare, a global leader in the pet care industry. Nestle Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestle Purina PetCare is located at Checkerboard Square in St. Louis; Mo. Nestle Purina PetCare is part of Swiss-based Nestle S.A. - the world's largest food company.

About Pet Acoustics

Pet Acoustics Inc is a leader in the pet care industry innovating a line of products that bring joy and peace to the animals that share their lives with us. Pet Acoustics' breakthrough research on the hearing sense of animals have inspired specially designed products that enhance the lives of dogs, cats and horses to maintain balance and well being in their living environment. Pet Acoustics products are used worldwide for the benefit of pets at home, in animal hospitals, for animal shelters, grooming and day care environments and for the bond between pets and their people. Entrepreneur Magazine named Pet Acoustics Top 100 Companies for Brilliant Ideas, 2010. For more information visit: http://www.petacoustics.com.

SOURCE Friskies(R)

Photo:http://photos.prnewswire.com/prnh/20111019/MM88265
http://photoarchive.ap.org/
Video:http://www.multivu.com/mnr/52631-friskies-pet-acoustics
Friskies(R)

CONTACT: Julie Voss Catron of Nestle Purina PetCare Company, +1-314-982-3064, Julie.VossCatron@purina.nestle.com, or Hadley MacDonald of Ketchum, +1-312-228-6809, Hadley.MacDonald@ketchum.com for Nestle Purina PetCare Company

Web Site: http://www.friskies.com/cat-acoustics

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