General Mills, Subway Restaurants®, Brita, Walgreens and Jennie-O Among Brand Partners Returning to the Hit Series "The Biggest Loser"

General Mills, Subway Restaurants®, Brita, Walgreens and Jennie-O Among Brand Partners Returning to the Hit Series "The Biggest Loser"

SEASON 12 AIRS TUESDAYS ON NBC (8-10 PM ET/PT)

LOS ANGELES, Oct. 4, 2011 /PRNewswire/ -- NBC and Reveille will continue its successful relationships with some of the most globally recognized brands, including General Mills, Subway Restaurants®, Brita, Walgreens and Jennie-O for season 12 of THE BIGGEST LOSER, which airs Tuesdays on NBC (8-10 p.m. ET/PT).

"We have always worked closely with NBC to ensure the product partners are aligned with our brands messaging," said Monica Austin, SVP of Business and Brand Development, Reveille. "Because we've been selective, our brand partners return season after season as they see the power of integration opportunities and reaching the show's audience in an organic manner."

Recognizing the seamless integration opportunities, brands have chosen to highlight their products on "The Biggest Loser" since the show first premiered in 2004, with Subway Restaurants® joining the show in season 3, Brita in season 5, General Mills in season 7 and Walgreens in season 9. This season participating General Mills brands will be Yoplait Light, Green Giant and Progresso Soup.

NBC's hit series kicked off its 12th season on September 20 with new trainers Anna Kournikova and Dolvett Quince joining "The Biggest Loser" fan favorite Bob Harper and show host Alison Sweeney in an unprecedented "Battle of the Ages." In tonight's special NFL episode, guest stars will include Drew Brees, Tim Teebow, Clay Matthews, Tony Gonzalez, Shawn Merriman and Eric Dickerson.

Beyond the U.S., The Biggest Loser has become a worldwide hit appearing in over 90 countries and produced in 25 countries. Since its debut, The Biggest Loser has grown to become a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by its doctors and experts. Anchored by the online, subscription-based extension of the show, Biggestloserclub.com, The Biggest Loser Meal Plan, The New York Times best-selling books series, best-selling fitness DVD series, a line of appliances, fitness equipment, protein supplements and countless other health and lifestyle based products, The Biggest Loser consumer products program has generated over $100 million in spending with presence at more than 25,000 major retailers to date. The Biggest Loser was recognized as a top brand of the year in Advertising Age's Marketing 50 (2008).

"The Biggest Loser" is a production of Reveille, 25/7 Productions and 3 Ball Productions. Ben Silverman, Dave Broome, JD Roth, Todd A. Nelson and Todd Lubin are the executive producers.

About Reveille LLC

Reveille is part of the Shine Group, one of the world's foremost multinational entertainment and drama companies. Best known for its popular and award-winning hit series including MASTERCHEF, THE BIGGEST LOSER, THE OFFICE, THE BURIED LIFE, UGLY BETTY, THE TUDORS, TABATHA'S SALON TAKEOVER, SHEAR GENIUS and PARENTAL CONTROL, the Company also focuses on exploiting worldwide intellectual property rights in scripted and unscripted television and digital entertainment. Reveille has partnerships with Break Media, Microsoft and Yahoo! to develop original online series for brands. Through its distribution arm, Shine International, Reveille distributes its extensive library of programming to more than 150 countries.

MEDIA CONTACT:
Carrie Simons - Triple 7 Public Relations, LLC on behalf of Reveille - 310.571.8217
carrie@triple7pr.com

SOURCE Reveille LLC

Reveille LLC

Web Site: http://www.Biggestloserclub.com

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