Paramount Pictures Announces Promotional Partners for "Footloose"

Paramount Pictures Announces Promotional Partners for "Footloose"

Brands line up to dance with classic movie remake opening nationwide October 14

HOLLYWOOD, Calif., Sept. 22, 2011 /PRNewswire/ -- Paramount Pictures today announced their slate of national promotional partners in support of the highly anticipated remake of the 1980's classic Footloose. Directed by Craig Brewer andstarring Kenny Wormald, Julianne Hough, Andie MacDowell and Dennis Quaid, Footloose opens nationwide on October 14. With an eye towards reaching audiences of all ages, Paramount has partnered with HSN, Herbal Essences, Greyhound, Bootbarn, Salon Perfect, Walgreens and Foot Petals for marketing support themed to the upcoming film release.

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"This strong roster of partnering brands supporting the film hits every target audience," commented LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships at Paramount. "These campaigns have given us extra consumer reach on television, in grocery, at retail, online and even on Greyhound buses."

Paramount's Footloose partnerships include:

-- HSN - A 24-hour Footloose-themed HSN event will take place on Wednesday,
October 12 across all of HSN's platforms, including on-air, HSN.com and
HSN mobile showcasing designer footwear brands and other brands of
merchandise including denim, beauty and accessories from leading
designers, including Keds, Zodiac USA, Levi's Curve ID, DKNYC, Libby
Edelman, La Victorie, Benefit Cosmetics, Foot Petals and Deborah
Lippmann. Designers Matt Bernson Special Project, Vince Camuto, Steven
by Steve Madden will also have exclusive styles including their own
version of the film's iconic red cowboy boots. Movie branded
merchandise and the movie soundtrack will also be part of the HSN
Footloose sales offering. Information can be found at
HSN.com/footloose.
-- P&G Brand: Herbal Essences Shampoos and Conditioners - A national Herbal
Essences "Get the Look" campaign inspired by the movie. Support
includes advertorials in Shape, OK! and Glamour Magazines, an FSI,
online media and sponsorship of a UGC dance video contest promoted
online and in select theatres in top markets.
-- Greyhound - Greyhound buses are seen in the film, and the company is
taking that association with the movie even further by offering a
national "Cut Loose" sweepstakes giving consumers the chance to win
Greyhound tickets and Footloose-themed prizes. Support includes counter
cards in 90 Greyhound stations, messaging on boarding passes, ticket
jackets and online banner ads.
-- Bootbarn - A national partnership featuring a sweepstakes supported with
in-store point of sale materials in more than 80 retail locations,
direct mail, e-blasts, and online at bootbarn.com.
-- Salon Perfect - Salon Perfect, the growing beauty brand of lashes and
brow products sold exclusively at Walmart, is supporting the film with
full-page ads in Lucky, Teen Vogue and In Touch Weekly magazines, retail
displays at 4,000 Walmart stores, presence on their Times Square
electronic board, online banner ads and a national sweepstakes.
-- Walgreens - Walgreens will tie in the film in association with their
"Walk with Walgreens Program", encouraging consumers to participate in
walk events in their city and extend the stay healthy message. When
members sign up for the walk, they will receive exciting
Footloose-themed rewards including movie tickets and music downloads.
The program will be promoted in via point-of-sale and program booklets
in US stores, Walgreens.com, and at events in major U.S. cities.
-- Foot Petals - Foot Petals has created special edition Footloose-inspired
shoe cushions which will be sold exclusively on HSN, in-store at
Dillard's and online at zappos.com. In-store displays and on-pack
messaging will support the movie themed tie-in.

About Footloose

Co-Writer/Director Craig Brewer (Hustle & Flow, Black Snake Moan)delivers a new take of the beloved 1984 classic film, Footloose. Ren MacCormackis transplanted from Boston to the smallsouthern town of Bomont where he experiences a heavy dose of culture shock. A fewyears prior, the community was rocked by a tragic accident that killed five teenagers after anight out and Bomont's local councilmen and the beloved Reverend Shaw Mooreresponded by implementing ordinances that prohibit loud music anddancing. Not one to bow to the status quo, Ren challenges the ban, revitalizing the townand falling in love with the minister's troubled daughter Ariel in theprocess.

Paramount Pictures and Spyglass Entertainment present a Dylan Sellers Zadan / Meron Weston Pictures Production of a Craig Brewer Film. Footloose stars Kenny Wormald, Julianne Hough, Andie MacDowell and Dennis Quaid. The film is directed by Craig Brewer from a screenplay by Dean Pitchford and Brewer and Story by Dean Pitchford. It is produced by Craig Zadan, Neil Meron, Dylan Sellers and Brad Weston. The executive producers are Timothy M. Bourne, Gary Barber, Roger Birnbaum and Jonathan Glickman.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Paramount Television & Digital Distribution.

SOURCE Paramount Pictures Corporation

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Paramount Pictures Corporation

CONTACT: Katie Martin Kelley, EVP, Publicity Paramount Pictures, +1-323-956-2821, KMK@Paramount.com

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